Overview of Marketing

Marketing is key to the success of all businesses. If you are creative and enjoy solving problems, working with data, and connecting with people, a marketing degree is perfect for you.    

Marketing is a practical and fun field that balances analytical skills with creativity. With core courses in marketing strategy, marketing research and consumer behaviour and a range of electives to delve deeper into your areas of interest, you’ll be able to apply your knowledge and creativity to generate practical, relevant and effective marketing plans. 

Available as both a major and a concentration, marketing provides a balance between courses focusing on fundamental theoretical material and others with a strong practical orientation.


Careers & Mentors

Mentor: Prof. Ashesh Mukherjee 

A Marketing degree can prepare you for a career in brand management, advertising, digital marketing, sales management, business-to-business marketing, or e-commerce and retailing. Leverage your creative skills in content or digital marketing or refine your love of data as a digital marketing or SEO analyst. 

You could become a professional:  

  • Advertising manager 
  • Brand manager  
  • Creative director 
  • Content marketing specialist 
  • Digital marketing manager 
  • Marketing data analyst


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