Quick Links

Marketing

Marketing at the Desautels Faculty of ManagementMarketing provides insights into customer needs, ideas for developing new products, and strategic plans for profitably launching these products in a competitive marketplace.

Marketing knowledge is indispensible in today’s turbulent business environment. Consumers are inundated with information through the internet, cell phones, satellite television and personal digital assistants. More and more products are being launched in an already crowded marketplace. The world is becoming flat as globalization affects the way people work, interact with others, and choose products in their daily lives.

Marketing at the Desautels Faculty of Management

Professors of marketing at the Desautels Faculty of Management are focused on real-world challenges presented by today’s business environment. Through rigorous research the marketing faculty is developing new insights into sustainable competitive advantage for the 21st century.

Research

Desautels professors of marketing conduct research on a number of cutting-edge topics. Learn more about current research projects in our discipline.

In addition to individual pursuits, our faculty members are affiliated with the McGill Institute of Marketing. The institute builds close relationships with a select group of organizations in a wide variety of industries that have an interest in marketing and to work with them in providing an active forum where members can gather to exchange and cross-pollinate ideas and expertise.

Teaching

The faculty in our discipline provide our undergraduate, graduate, and practitioner students with expertise in multiple domains:

We are also well-connected to industry. Members of our Faculty’s Expert Panels contribute to our classrooms through guest lectures.

Connect with the Desautels Faculty of Management

Desautels Faculty of Management at McGill on FacebookDesautels Faculty of Management at McGill on TwitterFollow the Desautels Faculty of Management University page on LinkedInDesautels Faculty of Management at McGill, BCom Program on LinkedInDesautels Faculty of Management at McGill, MBA Program on LinkedInDesautels Faculty of Management at McGill on YouTubeDesautels Faculty of Management at McGill on Facebook

Research at the Desautels Faculty of Management

Accounting at Desautels Faculty of ManagementFinance at Desautels Faculty of ManagementInformation Systems at Desautels Faculty of ManagementMarketing at Desautels Faculty of ManagementOperations Management at Desautels Faculty of ManagementOrganizational Behaviour at Desautels Faculty of ManagementStrategy and Organization at Desautels Faculty of ManagementHealth Care at Desautels Faculty of Management