- Desautels Faculty of Management
- mgmt_fac mcgill.ca/desautels
- Desautels research
- desautels_research mcgill.ca/desautels
- Ashesh Mukherjee
- DaHee Han
- Demetrios Vakratsas
- Emine Sarigollu
- Hamid Etemad
- Laurette Dubé
- Michelle Lu
- Minha Hwang
- Myung-Soo Jo
- Nathan Yang
- Saurabh Mishra
- Thomas Dotzel
- Yu Ma
Authors: Kosuke Uetake, Nathan Yang
Publication: Marketing Science, Forthcoming
We investigate the role of heterogeneous peer effects in encouraging healthy lifestyles. Our analysis revolves around one of the largest and most extensive databases about weight loss that track individual participants' meeting attendance and progress in a large national weight loss program. The main finding is that while weight loss among average performing peers has a negative effect on an individual's weight loss, the corresponding effect for the top performer among peers is positive. Furthermore, we demonstrate that our results are robust to potential issues related to selection into meetings, endogenous peer outcomes, individual unobserved heterogeneity, lagged dependent variables, and contextual effects. Ultimately, these results provide guidance about how the weight loss program should identify role models.
In his latest book, The Internet Trap, Desautels Professor Ashesh Mukherjee uses his latest research in consumer psychology to confirm what most of us already suspect: the Internet has changed our lives, and not always for the better....
Authors: Xiaoye Chen, Rong Huang, Zhiyong Yang, Laurette Dube
Publication: European Journal of Marketing, Forthcoming
At this year’s Manulife Prize ceremony, hosted at Maison Manuvie in collaboration with the McGill Centre for the Convergence of Health and Economics (MCCHE), Manulife Prize winner Professor Jean-Pierre Després presented an overview of his research, emphasizing the prevailing gap between science and so-called healthy living practices. According to him, the difference between what we know and what we do is staggering....
Professor Ashesh Mukherjee appeared on Context with Lorna Dueck to talk about the pros and cons of social media.
Drawing from the findings in his new book, The Internet Trap: Five Costs of Living Online, he outlines some of the biggest drawbacks to social media use, which include the proliferation of fake news and feelings of inadequacy....
April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy....
Addressing Complex Societal Problems: Enabling Multiple Dimensions of Proximity to Sustain Partnerships for Collective Impact in Quebec
Authors: Nii Addy and Laurette Dubé
Publication: Sustainability, Vol. 10, No. 4, April 2018
Growth and Learning Mechanisms in the Evolving Multilayered and Multidimensional View of International Entrepreneurship
Author: Hamid Etemad
Publication: Journal of International Entrepreneurship, Vol. 16, No. 1, Winter 2018
Authors: Hamid Etemad, Hamed Motaghi
Publication: International Business Review, March 16, 2018
Author: Hamid Etemad
Publication: Journal of International Entrepreneurship, Vol. 15, No. 3, September 2017
The emergence of online global market place and the multilayered view of international entrepreneurship
Author: Hamid Etemad
Publication: Journal of International Entrepreneurship, Vol. 15, No. 4, December 2017
McGill University, in association with Manulife and the McGill Centre for the Convergence of Health and Economics (MCCHE), announced that Dr....
McGill annonce que le docteur Jean-Pierre Després est le lauréat 2018 du Prix Manuvie 2018 pour la promotion d’une santé activeLe prix, d'une valeur de 50 000 $, récompense le pionnier de la recherche pour la détection et la prévention de l'obésité abdominale
Montréal - 22 mars 2018 L'Université McGill, en association avec Manuvie et le Centre de convergence de la santé et de l’économie de l’Université McGill (MCCHE), est heureuse d'annoncer que le Dr Jean-Pierre Després, professeur au Département de kinésiologie de la Faculté de médecine à l'Université Laval et pionnie...
McGill announces Dr. Jean-Pierre Després as the 2018 Winner of the Manulife Prize for the Promotion of Active Health$50,000 award recognizes research pioneer who screened for abdominal obesity and acted to prevent it Montreal - March 22, 2018
McGill University, in association with Manulife and the McGill Centre for the Convergence of Health and Economics (MCCHE), is pleased to announce that Dr....
Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers
Authors: Yongbing Jiao, Myriam Ertz, Myung-Soo Jo and Emine Sarigöllü
Publication: International Marketing Review, Vol. 35, No. 1, 2018