Second language pedagogy project at UQO will draw on lessons from Ie-KnowledgeHub / Le projet de pédagogie des langues secondes à l'UQO s'inspirera du Ie-KnowledgeHub
Desautels Associate Professor of Marketing Hamid Etemad wants to make it easier for people to learn the concepts of digital transformation in their second language and is working with researchers from Université du Québec en Outaouais (UQO) on a $150,000 initiative that will develop bilingual digital teaching tools for university classrooms.
On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars.
Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.
Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales—and can even take away from a company’s bottom line.
Is bigger better? How the scale effect influences green purchase intention: The case of washing machine
Authors: Chenxuan Hou and Emine Sarigöllü
Publication: Journal of Retailing and Consumer Services, Volume 65, March 2022, Article 102894
Authors: Filippo Dall'Olio and Demetrios Vakratsas
Publication: Journal of Marketing, Forthcoming, first published online as EXPRESS: January 7, 2022
COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic Director of the Master of Management in Retailing (MMR), spoke at Grocery Innovations Canada.
Bruce P. Doré, Assistant Professor of Marketing awarded 2021 NSERC Discovery Grant
Bruce P. Doré, Assistant Professor of Marketing, awarded 2021 SSHRC Insight Grant
Authors: Yu Ma, P.B. Seetharaman and V. Singh
Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162
Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?
Across programs and subject areas, the Desautels Faculty of Management recognizes the vital role that teaching plays in enriching the student experience and in inspiring the next generation of leaders.
The Distinguished Teaching Award recipients Jiro Kondo and Lisa Cohen were honoured at McGill’s 2021 Management Convocation ceremony for their excellence in teaching.
Congratulations to the following recipients of the 2021 teaching awards!
In episode 3 of The ‘New Normal’ hosted by Dave Kaufman, Professor Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthie
Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü
Publication: Marketing Intelligence and Planning, ForthcomingAbstract:
Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc
Publication: Journal of Retailing, ForthcomingAbstract:
Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.