Mr. Filippo Dall’Olio, a doctoral student at McGill University in the area of Marketing will be presenting her research proposal entitled:
THE PATHS OF ADVERTISING CREATIVE STRATEGY EFFECTIVENESS
Book: The Internet Trap: Five Costs of Living Online
Author: Ashesh Mukherjee
Publisher: University of Toronto Press, Rotman -UTP Publishing, Forthcoming in March 2018
Mini-MBA for changing times
Authors: Kusum L. Ailawadi, Yu Ma and Dhruv Grewal...
Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar, whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...
The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on...
Authors: Andre Krumel Portella, Catherine Paquet, Adrianne Rahde Bischoff, Roberta Dalle Molle, Aida Faber, Spencer Moore, Narendra Arora, Robert Levitan, Patricia Pelufo Silveira, Laurette Dubé...
Authors: Jennifer Mandelbaum, Spencer Moore, Patricia P. Silveira, Michael J. Meaney, Robert D. Levitan, and Laurette Dubé
Publication: Social Science and Medicine, Forthcoming
Professor Nathan Yang will share his research as an invited speaker at the eTail 2019 Conference. The conference will take place over May 7-9, 2019 in Toronto.