Marketing

Charitable giving: the wealth factor

Published: 24Mar2017

A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.

5th Empirical & Theoretical (ET) Symposium

Marketing Analytics for Better Decisions The one-day symposium features top-quality academic presentations of research in the empirical and theoretical side of marketing.

Social value and content value in social media: Two paths to psychological well-being

Published: 10Feb2017

Authors: Jiao, Y., Jo, M.S., Sarigollu, E. Publication: Journal of Organizational Computing and Electronic Commerce  Abstract: 

How good marketing can make social responsibility profitable

Published: 9Feb2017

According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh...

Thesis Defense Presentation: Zachary Mendenhall

3Mar201714:15
to
16:15

Bronfman Building1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAMr. Zachary Mendenhall, a doctoral student at McGill University in the Marketing area will be presenting his thesis defense...

Gene and environment interaction: Is the differential susceptibility hypothesis relevant for obesity?

Published: 25Jan2017

Authors: Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dubé, L. Publication: Neuroscience & Biobehavioral Reviews Abstract:

2017 SSHRC Connection Grant

Published: 19Jan2017

Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing...

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