Marketing

The Dual Impact of Product Line Length on Consumer Choice

Published: 16Jun2021

Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices...

Professor Doré awarded 2021 NSERC Discovery Grant

Published: 22Jul2021

Bruce P. Doré, Assistant Professor of Marketing awarded 2021 NSERC Discovery Grant

Professor Doré awarded 2021 SSHRC Insight Grant

Published: 22Jul2021

Bruce P. Doré, Assistant Professor of Marketing, awarded 2021 SSHRC Insight Grant

A multi-category demand model incorporating inter-product proximity

Published: 16Jun2021

Authors: Yu Ma, P.B. Seetharaman and V. Singh Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162 Abstract:

Factors affecting customer satisfaction on online shopping holiday

Published: 24Mar2021

Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü Publication: Marketing Intelligence and Planning, ForthcomingAbstract:

On the Reference Point Effect of Reserve and Buy It Now prices

Published: 24Mar2021

Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc Publication: Journal of Retailing, ForthcomingAbstract:

Online shopping convenient but isolating

Published: 18Mar2021

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in...

For Canadian retailers, digitization is key to surviving the pandemic

Published: 11Dec2020

Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the...

COVID-19 pandemic creates new opening for innovation in primary care

Published: 12Nov2020

As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dubé identifies an opportunity for large-scale innovation with primary care at the...

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