Marketing

COVID-19 pandemic creates new opening for innovation in primary care

Published: 12Nov2020

As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dubé identifies an opportunity for large-scale innovation with primary care at the...

When advertising gets socially active

Published: 21Jan2019

Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy....

Delve: The Internet Effect in the Time of Coronavirus

Published: 28Apr2020

It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many...

Delve: Want to Motivate Your Employees? Learn from Weight-loss Superstars

Published: 20Feb2020

When it comes to weight loss, can another person’s success motivate our own—and does this principle apply in the workplace?...

Nudge as Behavior Change Innovation in a Challenging Ecosystem

19Feb202015:00
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McGill Centre for the Convergence of Health and Economics presents a Special Precision Retailing Seminar

Desautels research reveals cross-media synergy

Published: 3Feb2020

New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China. Read more

Learning in Retail Entry

Published: 22Nov2019

Author: Nathan Yang Publication: International Journal of Research in Marketing, Forthcoming Abstract:

Delve: Can Club Stores Help Consumers Make Healthier Choices?

Published: 29Oct2019

New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers....

Professor Michelle Y. Lu awarded 2019 SSHRC Insight Development Grant

Published: 9Oct2019

Michelle Y. Lu, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant

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Coronavirus (COVID-19)

Updated: 2020/10/01

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