Marketing

Factors affecting customer satisfaction on online shopping holiday

Published: 24Mar2021

Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü Publication: Marketing Intelligence and Planning, ForthcomingAbstract:

On the Reference Point Effect of Reserve and Buy It Now prices

Published: 24Mar2021

Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc Publication: Journal of Retailing, ForthcomingAbstract:

Online shopping convenient but isolating

Published: 18Mar2021

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in...

For Canadian retailers, digitization is key to surviving the pandemic

Published: 11Dec2020

Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the...

COVID-19 pandemic creates new opening for innovation in primary care

Published: 12Nov2020

As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dubé identifies an opportunity for large-scale innovation with primary care at the...

When advertising gets socially active

Published: 21Jan2019

Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy....

Delve: The Internet Effect in the Time of Coronavirus

Published: 28Apr2020

It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many...

Delve: Want to Motivate Your Employees? Learn from Weight-loss Superstars

Published: 20Feb2020

When it comes to weight loss, can another person’s success motivate our own—and does this principle apply in the workplace?...

Nudge as Behavior Change Innovation in a Challenging Ecosystem

19Feb202015:00
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McGill Centre for the Convergence of Health and Economics presents a Special Precision Retailing SeminarD3420 rue McTavish, Montreal, QC, H3A 3L1, CA/desautelsCategory: Desautels Faculty of Management

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