A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.
A key method for highly-successful people...
Marketing Analytics for Better Decisions
The one-day symposium features top-quality academic presentations of research in the empirical and theoretical side of marketing.
Authors: Jiao, Y., Jo, M.S., Sarigollu, E.
Publication: Journal of Organizational Computing and Electronic Commerce
According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh...
Bronfman Building1001 rue Sherbrooke Ouest, Montreal, QC, H3A 1G5, CAMr. Zachary Mendenhall, a doctoral student at McGill University in the Marketing area will be presenting his thesis defense...
Authors: Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dubé, L.
Publication: Neuroscience & Biobehavioral Reviews
Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing...
Authors: Ertza, M., Karakasb, F., Sarigöllü, E.
Publication: Journal of Business Research