Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices...
Bruce P. Doré, Assistant Professor of Marketing awarded 2021 NSERC Discovery Grant
Bruce P. Doré, Assistant Professor of Marketing, awarded 2021 SSHRC Insight Grant
Authors: Yu Ma, P.B. Seetharaman and V. Singh
Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162
Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü
Publication: Marketing Intelligence and Planning, ForthcomingAbstract:
Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc
Publication: Journal of Retailing, ForthcomingAbstract:
Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in...
Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the...
As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dubé identifies an opportunity for large-scale innovation with primary care at the...
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