Quick-service restaurants like St-Hubert seek to deliver value to customers

Published: 22 October 2024

Good gravy! Quebec’s rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers–all while maintaining portion sizes. This is part of a...

Power Distance Belief, Power, and Charitable Giving

Published: 17 October 2017

Authors:  Dahee Han, Ashok K. Lalwani and Adam Duhachek...

Charitable giving: the wealth factor

Published: 24 March 2017

A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.

Fundraising could improve if tailored to social status

Published: 3 August 2017

According to research by Desautels professor DaHee Han and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly.

Charities must re-think their marketing efforts

Published: 7 July 2017

A Charity Times piece explores a research paper partly authored by Desautels Professor DaHee Han.

Marketing Area Guest Speaker Seminar

Friday, October 6, 2023 10:30to12:00

Theresa A. Kwon...

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