Marketing

Research Proposal Presentation: Filippo Dall’Olio

22May201914:00
to
16:00

Mr. Filippo Dall’Olio, a doctoral student at McGill University in the area of Marketing will be presenting her research proposal entitled: THE PATHS OF ADVERTISING CREATIVE STRATEGY EFFECTIVENESS

The Internet Trap: Five Costs of Living Online

Published: 1Nov2017

Book: The Internet Trap: Five Costs of Living Online Author: Ashesh Mukherjee Publisher: University of Toronto Press, Rotman -UTP Publishing, Forthcoming in March 2018

Yu Ma article selected as a finalist 2019 Paul E. Green Award

Published: 24Apr2019

Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar,  whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food...

Professor Dubé awarded funding for new study

Published: 16Apr2019

The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on...

Multi-behavioral obesogenic phenotypes among school-aged boys and girls along the birth weight continuum

Published: 4Mar2019

Authors: Andre Krumel Portella, Catherine Paquet, Adrianne Rahde Bischoff, Roberta Dalle Molle, Aida Faber, Spencer Moore, Narendra Arora, Robert Levitan, Patricia Pelufo Silveira, Laurette Dubé...

Professor Yang invited to prestigious retail conference

Published: 20Feb2019

Professor Nathan Yang will share his research as an invited speaker at the eTail 2019 Conference. The conference will take place over May 7-9, 2019 in Toronto. Read more

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