Marketing

Pollution avoidance and green purchase: The role of moral emotions

Published: 15Feb2019

Authors: Dapeng Liang, Chenxuan Hou, Myung-Soo Jo, and Emine Sarigollu Publication: Journal of Cleaner Production, Volume 210, 10 February 2019, Pages 1301-1310 Abstract:

Can Tim Hortons recapture the magic?

Published: 6Feb2019

CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a product that taps into the beloved off-menu order. ...

The internet: A friend or a foe?

Published: 29Jan2019

Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor Ashesh Mukherjee in...

When advertising gets socially active

Published: 21Jan2019

Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy....

The woes of living life on social media

Published: 15Jan2019

As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of...

How top performers propel others toward greatness

Published: 9Oct2018

Forthcoming research co-authored by Professor Nathan Yang demonstrates how participants in a national diet program lost more weight when someone in their group was a standout, suggesting that...

Synergistic, Antagonistic, and Asymmetric Media Interactions

Published: 28Sep2018

Authors: Ceren Kolsarici, and Demetrios Vakratsas Publication: Journal of Advertising, Vol. 47, No. 3, 2018

The dark side of the web revolution

Published: 28Sep2018

Professor Ashesh Mukherjee joins the Rotman School of Management to discuss learnings from his latest book, The Internet Trap, and outlines the five pitfalls of living online. Read more  

Protecting positioning innovations: the emergence of non-traditional trademark registrations

Published: 27Sep2018

Authors: S. Mishra, Demetrios Vakratsas, and A. V. Krasnikov Publication: Marketing Letters, Vol. 29, No. 3, September 2018

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