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The School of Internet Marketing Instructor Dan Maynard Explains Why Small Businesses Should be Using YouTube to Increase Revenue
When used properly, YouTube can be a powerful tool in getting the word out about your business faster than nearly any other social media network. In May 2011, YouTube reported on its company blog that it received more than three billion views per day. Just seven months later in January 2012, YouTube stated that figure had increased to more than six billion views per day*. That number continues to grow everyday and that means big money for businesses who utilize YouTube as part of their marketing strategy.
Professor Karl Moore of the Desautels Faculty of Management at McGill University speaks to Claude Mongeau (MBA'88), CEO of CN.
Read full transcript: The Globe and Mail, August 13, 2013
Cogeco Câble a annoncé mardi la nomination de Louise St-Pierre (BCom'78) au poste de présidente et chef de la direction de Cogeco Câble Canada.
... Diplômée de l'Université McGill, en finances et en marketing, Mme St-Pierre avait auparavant géré et offert des services de consultation chez DMR au Québec, au Nouveau-Brunswick et en Alberta, et mené des mandats auprès d'IBM.
It is with profound sadness that we announce the peaceful passing of John Dobson (BCom'49) at The Montreal General Hospital.
"I wish it never happened.”
For the past 90 minutes, Denis Desautels (BCom'64) has been reflecting amicably over lunch on a career that included a decade-long stint as Auditor-General of Canada and another decade as chairman of Laurentian Bank of Canada.
... “His only fault, which we tease him about, is that he doesn’t know how to say ‘No,’” says Sheila Fraser (BCom'72), his successor as auditor-general and former colleague at Ernst & Young.
Windsor Capital Advisors Announces That WB II Acquisition Corp. and Input Capital Corp. Have Entered Into Amalgamation Agreement
WB II Acquisition Corp. is pleased to announce that it has entered into a “three-cornered” amalgamation agreement (the “Amalgamation Agreement”) pursuant to the provisions of The Business Corporations Act (Saskatchewan) dated July 5, 2013 with Input Capital Corp. (“Input”) and 101235015 Saskatchewan Ltd.
Four national team members, including a pair of Olympians and McGill’s 1982 Redmen soccer team – which captured the Canadian championship – headline a new cast of inductees selected for the McGill Sports Hall of Fame, bringing the list of honoured members to 116 since the pantheon opened in 1996.
An online social platform that accurately forecasts future sales of new products has won first place at the Desautels Faculty of Management’s entrepreneurial competition, the Dobson Cup.
... Team leader and Desautels graduate Grant Yim (BCom'03) says “It is unique in the fact that there is nowhere else to find, in one place, information about products that have not yet been released. Also, existing market research organisations do not leverage social media, and as such their data is expensive and the sample sizes are smaller.”
We took a look at the Top 10 most-read posts of all time on SocialFinance.ca and realized something surprising. Of all of our posts—pieces on the ins and outs of microfinance, deep-dives on social impact bonds and thoughtful analyses on the state of Islamic finance—two of the pieces that made the top ten were job postings; offerings of employment either from the MaRS Centre for Impact Investing or from our friends at SiG.
... Katie Gibson (MBA'07): Impact Finance Lab Fellow
What she’s up to at the Centre:
July 1st is a particularly important day at McMaster this year. It’s the day the University’s Centre for Leadership and Learning (CLL) officially becomes the Institute for Innovation and Excellence in Teaching and Learning (MIIETL) and it is the official start date for its new leader, Arshad Ahmad (MBA'81).
Alderon's current CFO, Keith Santorelli, gave notice to Alderon of his intention to pursue other opportunities and is committed to ensuring a seamless transition of his responsibilities to Laurin.
Alderon Iron Ore Corp. (TSX: T.ADV, Stock Forum) announced the appointment of François Laurin (BCom'82, DPA'83) as Chief Financial Officer of the company.
... Laurin earned a graduate diploma in Public Accountancy and a Bachelor of Commerce degree from McGill University.
Formal energy design reviews help to ensure that energy is treated as a key factor in decision-making throughout the various stages of a design project. This approach can significantly improve a site's energy performance.
... ROBERT GRIESBACH (MBA'74), P.Eng., CMC, is Director of Energy Consulting for Hatch, Ltd., where he is responsible for Hatch's energy management practice and its supply-side energy consulting work.
... Bennett (BCom'51), 84, a St. John’s, NL, native and son of a decorated Royal Flying Corps pilot in WWI, took his first lessons in a Piper Cub as a teenager.
One of the youngest and with-it industries is advertising and no where more so than the new media side. One of the smarest people I know is Brian Fetherstonhaugh (BCom'79), who is the CEO of OgilvyOne, the new media part of Ogilvy, the great advertising company. So it quite interesting to talk to Brian about the younger generation and how it likes to be worked with, he has got many on his staff. Over to Brian.
Rien ne prédestinait la triathlète Kathy Tremblay et la joueuse de volleyball de plage Marie-Andrée Lessard à lancer une entreprise ensemble. Pourtant, c'est au coeur du village olympique des Jeux de Londres, l'été dernier, qu'une rencontre fortuite leur a permis de jeter les bases d'Équipe Altius, qui propose des services de santé aux entreprises.