Médecins Sans Frontières brought business innovations to charitable giving

Published: 14 November 2022

Médecins Sans Frontières (MSF) introduced a new business model for charitable giving. “We were the first ones to create the regular donation model," said Dr. Joanne Liu (MDCM'91, IMHL'14, DSc'16), an emergency physician, a professor at the School of Population and Global Health at McGill University, and the 13th President of MSF (2013-2019). “One of our first fundraising campaigns was 1 euro per day,” Liu said in an interview with Prof. Karl Moore for “And another big innovation was the no opt-out approach. Unless a donor opts out, their donations are renewed.”


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