A piece of Canada in a coffee cup?

Tim Hortons is not just a corporation, it’s a Canadian cultural icon.

But with international expansion and a wave of recent scandals, Desautels Faculty Lecturer Robert Mackalski comments on the brand’s ubiquity and what it will take for “Timmies” to regain the hearts of Canadians.

Desautels and FAES interdisciplinary research with McGill food startup and Montreal community organization highlighted at the 2018 Montreal Summit on Innovation (MSI)

As part of C2 Montreal, the 2018 Montreal Summit on Innovation (MSI) showcased the social impacts of 10 collaborative research projects through an interactive circuit on May 23.

Low birth weight is associated with increased fat intake in school-aged boys

Authors: Adrianne R. Bischoff, André K. Portella, Catherine Paquet, Roberta Dalle Molle, Aida Faber, Narendra Arora, Robert D. Levitan, Patrícia P. Silveira and Laurette Dubé

Publication: British Journal of Nutrition, Vol. 119, No. 11, June 2018

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Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program

Authors: Kosuke Uetake, Nathan Yang 

Publication: Marketing Science, Forthcoming

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We investigate the role of heterogeneous peer effects in encouraging healthy lifestyles. Our analysis revolves around one of the largest and most extensive databases about weight loss that track individual participants' meeting attendance and progress in a large national weight loss program. The main finding is that while weight loss among average performing peers has a negative effect on an individual's weight loss, the corresponding effect for the top performer among peers is positive. Furthermore, we demonstrate that our results are robust to potential issues related to selection into meetings, endogenous peer outcomes, individual unobserved heterogeneity, lagged dependent variables, and contextual effects. Ultimately, these results provide guidance about how the weight loss program should identify role models.

Taking stock of the good and the bad of living online

In his latest book, The Internet Trap, Desautels Professor Ashesh Mukherjee uses his latest research in consumer psychology to confirm what most of us already suspect: the Internet has changed our lives, and not always for the better.

CSR types and the moderating role of corporate competence

Authors: Xiaoye Chen, Rong Huang, Zhiyong Yang, Laurette Dube

Publication: European Journal of Marketing, Forthcoming

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Takeaways from the 2018 Manulife Prize winner

At this year’s Manulife Prize ceremony, hosted at Maison Manuvie in collaboration with the McGill Centre for the Convergence of Health and Economics (MCCHE), Manulife Prize winner Professor Jean-Pierre Després presented an overview of his research, emphasizing the prevailing gap between science and so-called healthy living practices. According to him, the difference between what we know and what we do is staggering.

Thinking critically about the age of social media

Professor Ashesh Mukherjee appeared on Context with Lorna Dueck to talk about the pros and cons of social media.

Drawing from the findings in his new book, The Internet Trap: Five Costs of Living Online, he outlines some of the biggest drawbacks to social media use, which include the proliferation of fake news and feelings of inadequacy.

Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee

April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Addressing Complex Societal Problems: Enabling Multiple Dimensions of Proximity to Sustain Partnerships for Collective Impact in Quebec

Authors: Nii Addy and Laurette Dubé

Publication: Sustainability, Vol. 10, No. 4, April 2018

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Growth and Learning Mechanisms in the Evolving Multilayered and Multidimensional View of International Entrepreneurship

Author: Hamid Etemad 

Publication: Journal of International Entrepreneurship, Vol. 16, No. 1, Winter 2018

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Internationalization pattern of creative-cultural events: Two cases from Canada

Authors: Hamid Etemad, Hamed Motaghi

Publication: International Business Review, March 16, 2018

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Towards a conceptual multilayered framework of international entrepreneurship

Author: Hamid Etemad

Publication: Journal of International Entrepreneurship, Vol. 15, No. 3, September 2017

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The emergence of online global market place and the multilayered view of international entrepreneurship

Author: Hamid Etemad

Publication: Journal of International Entrepreneurship, Vol. 15, No. 4, December 2017

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Jean-Pierre Després wins 2018 Manulife Prize

McGill University, in association with Manulife and the McGill Centre for the Convergence of Health and Economics (MCCHE), announced that Dr.