Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee

News

Published: 19Apr2018
Ashesh Mukherjee and Bertrand Cesvet
Ashesh Mukherjee and Bertrand Cesvet

April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Professor Mukherjee was joined in conversation by Bertrand Cesvet (BA'86, MBA’88, LLD'16), CEO of Sid Lee, as they delved further into the implications of his findings.

Watch video

Editor feedback

For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).

Coronavirus (COVID-19)

For the latest information on McGill University's response to COVID-19, please visit the Coronavirus Information website.

For Desautels specific updates please visit our COVID-19 FAQ page.

Back to top