Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee


Published: 19Apr2018
Ashesh Mukherjee and Bertrand Cesvet
Ashesh Mukherjee and Bertrand Cesvet

April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Professor Mukherjee was joined in conversation by Bertrand Cesvet (BA'86, MBA’88, LLD'16), CEO of Sid Lee, as they delved further into the implications of his findings.

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