McGill’s impact200 asked students to develop innovative solutions to address society’s most pressing challenges. Including fellow start-ups supported by the McGill Dobson Centre for Entrepreneurship and student innovators from Université de Sherbrooke, finalist teams were invited to present their pitches to experts in the fields of entrepreneurship and sustainability at the United Nations, and at Dobson’s Sustainability Day, held at the Consulate General of Canada to New York. The audience included McGill alumni, Canadian Consulate colleagues, potential investors, and business partners. For MK Hickox of Unearth, it was a huge moment. “Our company was designed specifically to target the UN Sustainable Development Goals, by empowering young people through our educational technology,” said Hickox.