5th Empirical and Theoretical Symposium for Canadian Marketing Strategy

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Filippo Dall'Olio (Desautels) presents his research on advertising budget misallocations to Desautels Professor Kunsoo Han and Dr. Ceren Kolsarici.

“We are drowning in information and starving for knowledge”

On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries. Through the conference, topics relevant to today’s changing markets, such as how news media portrays advertising and how firms conduct product recalls, were discussed.

We are proud to share that 19 students received funding to attend the conference through the generous assistance from the Social Sciences and Humanities Research Council of Canada and other Canadian universities.

Through this venture, we hope that the link between analytics and decision-making will lead to both novel and relevant knowledge production, which can:

  • further enhance the global reputation of Canadian-based marketing analytics scholars from a broad base of Canadian institutions.
  • inspire prospective scholars to study at Canadian Universities and pursue a career in Canada.
  • help organizations achieve higher competitiveness and innovation rates that will allow them to recruit better talent and start a "virtuous cycle" in the Canadian economy.

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