Quick Links

Demetrios Vakratsas

When one degree just isn’t enough

In 2010, after graduating from McGill University in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.

But when the company, Jintronix, Inc., hit a rough patch, Mr. Errunza kept his options open by applying to medical school at McGill. “I realized I was building a virtual reality system for stroke victims but didn’t even know what a stroke was,” he says.

Published: 24Mar2016

Laundry & lattés: Hybrid spaces and beautiful business friendships

Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.

Published: 22Sep2014

Oprah Gives a Shout Out to David's Tea

Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.
And all of this, at the low price of next-to-nothing.
... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.
For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the McGill University, Desautels faculty of management professor, said.

Published: 15Apr2013