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Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee

Published: 19 April 2018

April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight...

Internationalization pattern of creative-cultural events: Two cases from Canada

Published: 3 April 2018

Authors: Hamid Etemad, Hamed Motaghi Publication: International Business Review, March 16, 2018 Abstract:

Towards a conceptual multilayered framework of international entrepreneurship

Published: 29 March 2018

Author: Hamid Etemad Publication: Journal of International Entrepreneurship, Vol. 15, No. 3, September 2017 Abstract: 

Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers

Published: 23 March 2018

Authors: Yongbing Jiao, Myriam Ertz, Myung-Soo Jo and Emine Sarigöllü Publication: International Marketing Review, Vol. 35, No. 1, 2018 Abstract:

Is the Internet the devil’s workshop?

Published: 12 March 2018

“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant...

Seminar: Jennifer Argo, University of Alberta

Friday, March 21, 2014 10:30to12:00

The Silent Influencers: The Impact of Mannequins in the Retail Context...

McGill Institute of Marketing presents: Cannibalization and Preemptive Entry in Heterogeneous Markets

Tuesday, June 17, 2014 10:00to11:30

Cannibalization and Preemptive Entry in Heterogeneous Markets presented by Nathan Yang (Yale University, Yale School of Business)...

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