A UNIFIED BRAND IDENTITY FOR A SINGLE PURPOSE
The Neuro signature is the primary expression of our identity and functions as our visual short-hand. Its consistent positioning on all digital and legacy materials signals The Neuro’s “ownership” of each item. The two elements of The Neuro signature are the logo “Neuro” with icon, and the logo nomenclature “Montreal Neurological Institute-Hospital”.
The Neuro Visual Identity Guide and Templates are intended for Neuro faculty and staff, and are a resource for developing marketing and communications materials.The logos and design elements within the template files should not be manipulated in any way.
They should never be given to a third party without permission of The Neuro’s Communications Office.
- Visual Identity Guidelines
- Business Cards
- Email Signature
- Neuro Event Poster
- Powerpoint Presentation
- Scientific Poster Session
Visual Identity Guidelines
This document includes information on:
- BRAND ESSENCE
- BRAND IDENTITY
- BRAND ARCHITECTURE
- BRAND IN ACTION (Email Signatures, Business Cards, Letterhead, Envelopes, Powerpoint Presentations, Scientific Poster Sessions, Neuro Event Posters, The Logo Symbol)
Business cards are recto-verso with French information on one side and English on the other.
To order cards, please fill out this form.
For more details:
Follow this link and copy the page's contents. In MS Outlook, click File, Options, Mail. Click the Signatures button. Select the 'New' button and name your new signature 'Neuro2020'. Then, in the box below, paste the contents of the webpage you copied before. Edit the details to include your name, etc. Press the Save button, then select Neuro2020 as your signature for New messages as well as Replies/Forwards.
Download generic letterhead (.docx - 121 kb)
Download personalized letterhead (.docx - 126 kb)
The logo should always be used in its bilingual version unless the platform in which it is used is unilingual.
There are two versions of the logo: horizontal and vertical. Always favour the horizontal version. The vertical version should be used only when the horizontal one is not suitable for the available space, such as certain digital applications (Facebook avatar, LinkedIn).
Download Use of Brand Logo guideline (PDF - 712 kb)
Download horizontal, bilingual logo (PNG)
Download vertical, bilingual logo (PNG)
Download horizontal English logo (PNG)
Download horizontal French logo (PNG)
For high-resolution versions of the logos, please contact communications.neuro [at] mcgill.ca (subject: High-resolution%20or%20Unilingual%20logos) (Neuro Communications).
Neuro Event Poster
The Neuro is committed to providing an attractive environment for patients, visitors, and other guests. Posters for events at The Neuro must follow the template guide below. Event poster design and printing is provided by Neuro Media Services. The Communications Office will review any posters and displays of an educational, promotional or informational nature. All posters must be first approved by the Communications Office.
Please see poster guidelines on pages 30-31 of the Visual Identity Guide and Templates.
The new logo was created to represent the brand essence of The Neuro: Propelling neuroscience.
Mission: To understand the brain, find cures and effectively treat people with neurological diseases.
Vision: Transform neurological research and care to change lives.
The new nomenclature:
Le Neuro. Institut-Hôpital neurologique de Montréal
The Neuro. Montreal Neurological Institute-Hospital
The hyphen between 'Institute' and 'Hospital' represents the union of the two entities and is:
- An acknowledgement of the strong, inseparable bond between the two arms of The Neuro.
- A fundamental condition for the accomplishment of The Neuro's mission and the achievement of its vision.
About the use of "The" in front of "Neuro":
The use of “The” in verbal and written communications should be the norm. The capital T reinforces the importance of the organization and acknowledges its leadership position.
Caution: The name of the organization is The Neuro (with capital T), but if the word 'Neuro' is followed by a noun and if 'the' is preceded by a verb, you should use a lowercase t (for example, as in "use the Neuro logo"). Never write "the The Neuro", simply "the Neuro".
About the use of acronyms:
Although MNI and MNH are commonly used acronyms, they are not necessarily interpreted the same way by everyone, nor can we assume, understood by other stakeholders.
Acronyms are often reductive (no storytelling) and are more difficult to memorize. Brand guidelines must clearly stipulate that 'The Neuro' should always be accompanied by its full descriptor: Montreal Neurological Institute and Hospital. As such, the role of the descriptor is to clarify the proposition and avoid confusion. In addition, there will also be an equity transfer between the better-known Montreal Neurological Institute and The Neuro.
In written documents, including press releases, articles on web and posts on social media, use The Neuro (Montreal Neurological Institute-Hospital) to indicate the complete name of the organization. Thereafter, The Neuro can be used. When indicating affiliation, use The Neuro (Montreal Neurological Institute-Hospital).
The Neuro Visual Identity Guide and Templates were developed by The Neuro Communications Office in collaboration with others to assist Neuro faculty, staff, trainees, partners and others in using the elements of The Neuro’s brand properly and consistently.
We are here to help you. Contact us with questions or particular requests.
Email: communications.neuro [at] mcgill.ca (subject: Website%20Enquiry%3A%20Brand%20Guidelines)