Master of Management in Retailing (MMR)

Dive into retailing in

Fintech & Financial Services, Food & Grocery, Intelligent Mobility & more.

The MMR Prepares You for Retail, Reinvented

Career Resources

Located in the Soutar Career Centre, Career Management is dedicated to helping students develop their career management skills and explore career paths that enable them to ultimately achieve their career goals. Innovative programs, workshops and speaker series coupled with an integrated learning approach prepare our students and give them the skills to make an impact in their careers throughout their lifetime.

Career Management works closely with you from Day 1 to help you:

  1. Define your career strategy
  2. Improve your CV & Cover Letters
  3. Network with McGill alumni and Employers
  4. Practice and acing the interview techniques
  5. Negotiate a job offer to achieve your best interest

Meet the MMR Career Team at the Soutar Career Centre >

Career Outlook

Review the kinds of careers that await you in the Retail Industry after graduating from the Master of Management in Retailing program.

Marketing & Entrepreneurship

Product Manager/Analyst

Develops products by identifying potential products; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.

Marketing Communications Manager

Marketing communication managers must develop or refine a communications strategy, which includes the branding of a company or client. They identify opportunities for customer research and implement these data gathering and targeting initiatives to refine old products or create new ones.

Brand or Category Marketing Manager/ Associate

Brand or Category Marketing Managers are responsible for analyzing data or insights to determine industry and consumer trends, devising long-term development strategies for product categories, and developing exit strategies for unsuccessful products.


Entrepreneurs are responsible for planning and directing the operations of a company. They also create policies, set goals and meet with potential investors and clients. Entrepreneurs involved with daily tasks also hire staff and prepare work schedules.

Digital Marketing Analyst

Digital Marketing Analyst is responsible for collecting, analyzing, and reporting on website and marketing data regarding customers, markets, competitors, web behavior and campaign effectiveness, to measure performance and support business decisions.

Consumer Insights Manager/Analyst

As a consumer insight manager, you might lead a small team of market researchers who contact various retailers and follow market data points to discover what consumers are and aren't buying. Then, consumer insight managers create reports that they relay to product developers, advertising managers, and other company leaders that decide what next step to take.

Account Manager (PR or Digital)

Account managers are to foster client relationships; work with sales and marketing teams to prepare presentations and sales pitches; design marketing strategies and media proposals; handle client communications and write client reports; and communicate client agendas to other staff.

Innovation & Operations

Sales & Inventory Analysts/Planner

They are responsible for allocating resources by keeping abreast of business trends and forecasting future sales. They may deal directly with vendors and may seek out new ones; they may also supervise purchasing agents and develop new inventory systems.

Product Developer

A Product Developer manages the process of developing a product or enhancing existing products in order to meet customer expectations effectively. Product Developers conduct research, develop proposals, and supervise the design process.

Retail Innovation Manager

Retail Innovation Managers work on small teams to quickly pilot new concepts in retail experience and operations. This role is responsible for quickly piloting new ideas and implementing a fail fast approach to innovation to identify scalable concepts to operationalize.

Customer Experience/Service Manager

Customer experience managers regularly assess how an organization's sales, marketing and service departments work together to deliver seamless customer service. Normally, CEMs work with their organizations' customer or client teams to continually understand, define and then refine the customer base.

Merchandising/ Buying

Merchandise buyers track trends in consumer consumption to determine which products should be sold. Evaluate prior sales to establish future fulfillment needs. They research suppliers and negotiate contracts for product fulfillment processing.

Store Manager

A Store Manager is responsible for overseeing the daily operations of a store, making sure it runs smoothly and effectively. Their duties include motivating sales teams, creating business strategies, developing promotional material, and training new staff.

Supply Chain Manager/ Analyst

Supply Chain Managers are responsible for overseeing and managing company's overall supply chain and logistics strategy and operations in order to maximize the process efficiency and productivity. In addition, they play a crucial role in developing and maintaining good relationships with vendors and distributors.

Global Retail Strategy & Leadership

Strategy Manager/Analyst

As a strategy analyst, your job duties are to lead consulting sessions with company management, rate strategy proposals based on business objectives, identify growth areas, and analyze models for data-driven strategy recommendations.

Business or Cost Analyst

Retail Cost Analysts examine and manage the expenses of a company. These highly-analytical specialists study a company's costs and report analysis to management. Their main tasks include tracking project budgets, establishing product cost, and analyzing changes in company costs.

Retail Operations Strategy Manager/Analyst

This role develops the overall operational strategy of the store business. Develops and implements operational policies and procedures. Creates and implements operational strategies to drive the productivity, profitability and customer satisfaction of all stores.

CRM Loyalty Manager/ Analyst

CRM Manager is responsible for retention campaigns, from conceptualization through to analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution.

Omnichannel Manager/Strategist

The Omnichannel Manager is responsible for establishing and delivering the brand’s online and in-store marketing strategy to create a clear, consistent and valuable customer experience while achieving customer acquisition, retention, traffic and revenue goals. This person leads the entire omni customer experience – incorporating our global flagships, mobile apps and our store fleet.

Project Manager/ Associate

The Retail Project Manager will be responsible for leading cross functional projects from inception through delivery (i.e. “end-to-end”), to support the Retail business. The Retail Project Manager will also support the goals and process-development of the internal Project Management Office, by sharing best practices, and ensuring projects are executed using established standards.

Business Intelligence Manager/ Analyst

As a Retail Business Intelligence Manager, you will be responsible for working directly with a ground-breaking group focused on reinventing the organization through the redefinition of the customer experience, you will conduct new or enhanced analytical approaches to drive insights to support data-driven decision making across the operations.

The Future of Retail

The Future of Retail

The MMR program has been made possible thanks to generous donations from Aldo Bensadoun, and is offered in partnership with the Bensadoun School of Retail Management.

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