¿Qué se entiende por estrategia de marca? (Parte I)
Vivimos en un mercado poblado de productos y servicios similares donde la competencia es muy fuerte, por lo cual, el diseño de la estrategia de una marca es muy importante para la vida y el futuro de los productos o servicios “bautizados” con un nombre. Iniciamos en esta edición el tema: Estrategia de Marca.
« Il faut offrir à chacun la chance de réveiller ses talents latents », affirme les professeur Henry Mintzberg
Management – Lorsqu’on leur demande s’ils se sentent engagés dans leur travail, 37 % des Canadiens répondent : « Mon travail ne sert qu’à joindre les deux bouts. Je m’épanouis, en fait, dans d’autres aspects de ma vie »... Y a-t-il moyen de relancer leur intérêt pour le travail ? De les remotiver ? De les réenchanter, même ? Henry Mintzberg, professeur de management à l’Université McGill et auteur d’une quinzaine de livres, dont celui à succèsGérer dans l’action(Éd.
India Inc's inheritors
If the family-run set-up typifies Indian business, its future is in good hands. The next generation is infusing new entrepreneurial energy to take their firms to greater heights.
The Sunday Edition, May 31, 2015
Animal rights; Mintzberg on "rebalancing society"; Stiller & Meara; Dying in Switzerland; ALEC
Listen to the full episode: CBC, May 31, 2015
We’ve lost control of our own game
Written by Professors Henry Mintzberg and Karl Moore We Canadians may be tough guys on the ice, but off it, we’re wimps. We have allowed ourselves to lose control of our own game. Read full article: The Globe and Mail, June 4, 2015
Staying in the Know
In an era of information overload, getting the right information remains a challenge for time-pressed executives. Is it time to overhaul your personal knowledge infrastructure?
Money and politics part 1 - Henry Mintzberg
One hears a lot about balance in politics these days. About finding the right balance between the economy and environmental protections. The right balance between security and civil liberties. The right balance between the rights of victims of crime, and compassion and rehabilitation for the offender. The right balance between tax cuts and government spending, and a balanced budget.
Faut-il revoir la formation des managers algériens ?
Non seulement les formations en management offertes en Algérie ne préparent pas les managers à gérer les hommes, elles leur donnent l’illusion d’un pouvoir qui se révélera fictif sur la maîtrise de leurs affaires.
Being busy: Blights and beatitudes
Focus means concentrated attention. It refers to conscious and intentional actions by a person to achieve a particular objective. One needs discipline to overcome tendencies to deviate. It is easier said than done with regard to maintaining focus.
When family ties put business in a bind
The exceptional economic success of many European countries in the post-War period was characterised by the wide presence of family firms across the Continent. Particularly, in countries like Germany and Italy, family ownership came to be seen as the best guarantee of economic and social development. However, the consensus that family firms are good for growth has come under scrutiny in recent years.
Managing the family firm: Evidence from CEOs at work
The exceptional economic success of many European countries in the post-War period was characterised by the wide presence of family firms across the Continent. Particularly, in countries like Germany and Italy, family ownership came to be seen as the best guarantee of economic and social development. However, the consensus that family firms are good for growth has come under scrutiny in recent years.
Management Students Learn from Businesses Born Out of Poverty
A group of executive students from organizations around the world recently visited disadvantaged Indian districts to learn how micro-entrepreneurship is helping transform emerging economies. Witnessing the growth of entrepreneurship in underprivilidged areas first-hand, stduents on the International Masters in Practicing Management (IMPM) visited Myrada, a non-profit organization in Bangalore which helps people generate their own income.
A Brief History of Decision Making in Business
Sometime in the midst of the last century, Chester Barnard, a retired telephone executive and author of the Functions of the Executive, imported the term "decision making" from the lexicon of public administration in to the business world. There it began to replace narrower descriptors such as "resource allocation" and "policy making". ...
The bitter truth about entrepreneurial success
If you have taken a class in entrepreneurship recently from the top business schools of the world, chances are that many of the lessons taught were not based on sound knowledge. Worse, it is likely that some of the content was nothing but platitudes, good wishes, or simply illusions: mediocre knowledge sold at the price of gold.
One last look at 2014: McGill’s year in review
From naming Michael A. Meighen as the University’s new Chancellor in January to having two students earning Rhodes Scholarships in December, 2014 was yet another eventful year for McGill. As we head into the final weeks of 2014, the Reporter looks back on the year that was, highlighting some of the key happenings over the past 12 months in words and pictures.
