Social value and content value in social media: Two paths to psychological well-being
Authors: Jiao, Y., Jo, M.S., Sarigollu, E.
Publication: Journal of Organizational Computing and Electronic Commerce
Abstract:
How good marketing can make social responsibility profitable
According to a new study in the Journal of Marketing, strong marketing can help a company maximize the benefits of social responsibility. The study’s authors, Desautels Associate Professor Saurabh Mishra and Sachin Modi from Iowa State University, analysed corporate social responsibility (CSR) actions across six categories: environment, products, diversity, corporate governance, employees and community.
Gene and environment interaction: Is the differential susceptibility hypothesis relevant for obesity?
Authors: Mollea, R.D., Fatemia, H., Dagherb, A., Levitanc, R.D., Silveirad, P.P., Dubé, L.
Publication: Neuroscience & Biobehavioral Reviews
2017 SSHRC Connection Grant
Congratulations to Professor Demetrios Vakratsas on receiving a 2017 SSHRC Connection Grant for his project entitled “Empirical & Theoretical Canadian Marketing Strategy Symposium: Marketing Analytics for Better Decisions”.
Business schools heed the call for more data-literate graduates
Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]
Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors
Authors: Ertza, M., Karakasb, F., Sarigöllü, E.
Publication: Journal of Business Research
Abstract:
Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement
Authors: Han, D., Duhachek, A., Agrawal, N.
Publication: Journal of Consumer Research
Abstract:
Measuring the Efficiency of Category-Level Sales Response to Promotions
Authors: Trivedi, M., Gauri, D.K., Yu, M.
Publication: Management Science, Vol. 63, No. 10, October 2017
Abstract:
Unobserved heterogeneity in dynamic games: Cannibalization and preemptive entry of hamburger chains in Canada
Authors: Igami, M., Yang, N.
Publication: Quantitative Economics
Abstract:
The evolution of an ICT platform-enabled ecosystem for poverty alleviation: The case of Ekutir
Authors: Jha, S.K., Pinsonneault, A., Dubé, L.
Publications: MIS Quarterly: Management Information Systems
Exploring the Diversity of Virtues Through the Lens of Moral Imagination: A Qualitative Inquiry into Organizational Virtues in the Turkish Context
Authors: Karakas, F., Sarigollu, E., Uygur, S.
Publication: Journal of Business Ethics
Abstract:
When one degree just isn’t enough
In 2010, after graduating from McGill University in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.
Professor Mukherjee appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research
Professor Ashesh Mukherjee has been appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research. The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The
Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity
Authors: Mukherjee, A. & Lee, S. Y.
Publication: Journal of Advertising
Abstract:
Marketing Corporate Social Responsibility: Tips for B2B enterprises
The new study by Dr. Saurabh Mishra, Associate Professor, Desautels Faculty of Management, McGill University and Dr. Sachin B. Modi, Associate Professor, College of Business, Iowa State University, was recently published in the Journal of Marketing.
