Professor Mukherjee appointed member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research

News

Professor Ashesh Mukherjee has been appointed  member of the Editorial Review Boards of Journal of Advertising and Journal of Business Research. The Journal of Advertising (JA) is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The Journal of Business Research applies theory developed from business research to actual business situations.