Transforming revenue into community impact

Published: 14 December 2021

When COVID-19 hit Canada, Catherine Dagenais (EMBA’18) successfully maintained employee and consumer operations at SAQ, Quebec’s liquor commission. As the government retailer’s CEO since 2018, Dagenais spearheaded company efforts to implement strict sanitary protocols and develop contactless delivery solutions to meet consumer needs. Under Dagenais’ innovative leadership, SAQ plays a pivotal role in giving back to Quebec, generating $35 million in weekly government revenue to fund schools, hospitals, and other services.

Dagenais shares her insights in the McGill Master of Management in Retailing (MMR) Program's Spotlight on Women in Retail series.



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