Timing is everything

News

Published: 10Jun2021
Karl Moore

Branding and marketing initiatives across industries rely heavily on trend-spotters like Laura Saunter, who predicted millennials’ obsession with pink several years ago. Professor Karl Moore outlines Saunter’s methods, which utilize a creative assembly of artistic and mathematical tools to discern what product characteristics will catch the consumer’s eye in weeks, months, or years down the line.

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