AI is advancing, but people management still requires a human touch

Matissa Hollister
Published: 19 January 2023

Data could tell you a lot about your employees’ performance, capabilities, and even mental health. But there are risks associated with using algorithms to process this type of data. Artificial intelligence isn’t yet sophisticated enough to deal with the nuances involved. “It won't suggest improvements to reflect a changing context, such as a pandemic,” says Matissa Hollister, an Assistant Professor of Organizational Behaviour at Desautels. “It's a cutting-edge technology that encodes the status quo. It will pursue a pre-existing outcome, which it will seek to maximize, come hell or high water.”


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