Established in 1936, Journal of Marketing (JM) has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.
2022 | 2016 | 2013
|Filippo Dall'Olio and Demetrios Vakratsas, "The Impact of Advertising Creative Strategy on Advertising Elasticity," Journal of Marketing, Forthcoming.
|Saurabh Mishra and Sachin B. Modi, “Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability,” Journal of Marketing, Vol. 80, No. 1, 2016, pp. 26-46.
|Yu Ma, Kusum Ailawadi and Dhruv Grewal, " Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis," Journal of Marketing, Vol. 77, No. 3, 2013, pp. 101-120.