Journal of Marketing

Established in 1936, Journal of Marketing (JM) has been the recognized leader in its field for more than seven decades. JM is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

2022  |  2016  |  2013


Filippo Dall'Olio and Demetrios Vakratsas, "The Impact of Advertising Creative Strategy on Advertising Elasticity," Journal of Marketing, Forthcoming.


Saurabh Mishra and Sachin B. Modi, “Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability,” Journal of Marketing, Vol. 80, No. 1, 2016, pp. 26-46.


Yu Ma, Kusum Ailawadi and Dhruv Grewal, " Soda Versus Cereal and Sugar Versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis," Journal of Marketing, Vol. 77, No. 3, 2013, pp. 101-120.
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