Journal of Consumer Research

Founded in 1974, the Journal of Consumer Research (JCR) publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal.

2021  |  2017  |  2016  |  2014



DaHee Han, Ashok K. Lalwani and Adam Duhachek, "Power Distance Belief, Power, and Charitable Giving," Journal of Consumer Research, Vol. 44, No. 1, 2017, pp. 182-195.


DaHee Han, Adam Duhachek and Nidhi Agrawal, “Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement,” Journal of Consumer Research, Vol. 43, No.3, 2016, 429-447.


DaHee Han, Adam Duhachek and Nidhi Agrawal, “Emotions Shape Decisions Through Construal Level: The Case of Guilt and Shame,” Journal of Consumer Research, Vol. 41, No. 4, 2014, pp. 1047-1064.
Robert Fisher and Yu Ma, “The Price of Being Beautiful: the Negative Effects of Attractiveness on Helping Children in Need,” Journal of Consumer Research, Vol. 41, No. 2, 2014, pp. 436-450.

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