DaHee Han

Associate Professor, Marketing
DaHee Han
Contact Information
Email address: 
dahee.han [at] mcgill.ca
Alternate email address: 
darlene.fowler [at] mcgill.ca

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


PhD, Marketing, Indiana University, Bloomington, USA, July 2013
MSc, Marketing, Seoul National University, South Korea
BBA, Business Administration, Seoul National University, South Korea


MGCR 352 Principles of Marketing 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Tenured & Tenure Track
Research areas: 
Selected publications: 

Papers in Peer-Reviewed Journals

Kim, Claire Heeryung, DaHee Han, Adam Duhachek, and Zakary Tormala (2018), “Political Identity, Preference, and Persuasion,” Social Influence, 13 (4), 177-191.

Han, DaHee, Ashok Lalwani, and Adam Duhachek, “Power Distance Belief, Power, and Charitable Giving,” Journal of Consumer Research, 44 (June), 182-195.

Han, DaHee, Adam Duhachek, and Nidhi Agrawal (2016), “Coping and Construal Level Matching Drives Health Message Effectiveness via Response Efficacy or Self-Efficacy Enhancement," Journal of Consumer Research, 43 (October), 429-447.

Han, DaHee, Adam Duhachek, and Derek D. Rucker (2015), "Distinct Threats, Common Remedies: How Consumers Cope with Threat," Journal of Consumer Psychology, 25 (4), 531-545.

So, Jane, Chethana Achar, DaHee Han, Nidhi Agrawal, Adam Duhachek, and Durairaj Maheswaran (2015), “The Psychology of Appraisal: Specific Emotions and Decision-Making,” Journal of Consumer Psychology, 25 (3), 359-371.

Han, DaHee, Adam Duhachek, and Nidhi Agrawal (2014), "Emotions Shape Decisions Through Construal Level: The Case of Guilt and Shame," Journal of Consumer Research, 41 (Dec), 1047-1064.

Agrawal, Nidhi, DaHee Han, and Adam Duhachek (2013), “Emotional Agency Appraisals Influence Responses to Preference Inconsistent Information,” Organizational Behavior and Human Decision Processes, 120 (1), 87-97.

Duhachek, Adam, Nidhi Agrawal, and DaHee Han (2012), “Guilt Versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages,” Journal of Marketing Research, 49 (6), 928-941.

Yi, Youjae and DaHee Han (2009), “The Relative Influence of Ad Attitude and Brand Cognition on Brand Attitude in Comparative Advertising-Functional Products vs. Hedonic Products,” Korean Journal of Advertising, (June), 129-153.

Books and Edited Volumes

Chapters in Books

Han, DaHee, Adam Duhachek, and Nidhi Agrawal (2015), “Coping Research in the Broader Perspective: Emotions, Threats, Mindsets and More,” in Cambridge Handbook of Consumer Psychology, Eds. Michael Norton, Derek D. Rucker, and Cait Lamberton, 282-308.

Awards, honours, and fellowships: 


JCP C.W. Park Young Contributor Award for her paper, “Distinct Threats, Common Remedies: How Consumers Cope with Psychological Threat," coauthored with Adam Duhachek and Derek Rucker, 2016.


AMA/Sheth Foundation Doctoral Consortium Fellow, University of Washington at Seattle, 2012.

Haring Symposium Fellow (Discussant), Indiana University, 2011.

Doctoral Fellowship, Kelley School of Business, Indiana University, 2008-2012.


2014: Social Sciences & Humanities Research Council of Canada (sole investigator)

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