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→ EXP Analytics Consulting module
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→ Capstone projects
→ Experiential Learning Spotlight

As core to the Master of Management in Analytics (MMA) program, the EXP Analytics Consulting module has McGill MMA students working alongside Industry professionals solving a significant Data & Analytics problem, aimed to boost the client’s top or bottom lines.

Build a Data Driven Solution over the Program Long Tenure

All students undertake a technical consulting role by working in teams with real companies and attempting to solve a live data-driven problem.

• Produce a robust analytic solution over 10 months
• Practice using real data and market-leading software
• Benefit from industry mentorship and faculty coaching
• Gain unparalleled training for the job market

MMA Experiential Coaches

Professional experiential coaches play a vital role in complementing the academic aspects of learning by guiding students through the expectations of both the MMA industry projects and the course itself. They help ensure that students stay focused on their projects, provide guidance on client-specific deliverables, and mentor them on effective collaboration with client teams. Drawing on their industry expertise, these coaches also serve as advisors for solution development, challenging students to push the boundaries of their abilities.

MMA in-person coaches

Antoine, a seasoned software engineering manager at Google, currently leads the Chrome on iOS Engineering Team. With over 25 years of experience in software development, he's passionate about fostering innovation and growth within his teams. Antoine brings this wealth of experience to his role as an Analytics Consulting Coach for MMA students. He'll guide them through the entire project lifecycle, from understanding client needs and designing effective solutions to delivering impactful presentations. When he's not immersed in the world of technology, you can find Antoine cheering at a hockey game or savoring the sweetness of pure maple syrup.

Soraya has accumulated over 15 years of experience working in a diverse range of industries, including the financial sector, healthcare, and AI startups, before ultimately specializing in AI for supply chain management in a consulting firm. She is deeply passionate about artificial intelligence and its applications across various sectors. Soraya's expertise lies in solving complex problems by leveraging her strong foundation in MLalgorithms and statistics, combined with her developing skills in machine learning engineering. Throughout her career, she has focused on designing and implementing pipelines in advanced AI platforms to efficiently process data and conduct analyses. In addition to her technical work, Soraya is also highly dedicated to teaching. She has had the opportunity to teach a variety of subjects, including French, Statistics, Chemistry, and Artificial Intelligence/Machine Learning (AI/ML), with French and AI/ML being her primary areas of focus.

MMA Online Coach

Nicolangelo, a seasoned business consultant with CGI, has as his main client Bell Canada Wireless Network Orchestration & Insights division. Leading a large team of engineers from various disciplines, his focus is on creating value for the internal and external customers through collaborative planning and rapid prototyping. With over 20 years of experience in program risk management and optimizing software lean operations management, he's passionate about fostering innovation and growth within his teams. Nicolangelo brings this wealth of experience to his role as an Analytics Consulting Coach for MMA students. He'll guide them through the entire project lifecycle, from understanding client needs and designing effective solutions to delivering impactful presentations. When he's not immersed in the world of technology, you can find Nicolangelo cheering for the Montreal Canadiens hockey club or practicing Kobudo, his favorite martial art. He also teaches operations and business technology management.

If you are interested in becoming an MMA coach please feel free to connect with us.

Become an MMA coach

Capstone projects

The Master of Management in Analytics’ experiential capstone projects are year-long opportunities where student teams get to work in the private and public sectors to solve pressing issues of the day using data analytics. Here are a few examples of our student's real-world projects.

Professional Services-Consulting
Forensic Analytics Anomaly Detection

The world’s governments and large companies spend trillions of dollars on procurement each year. That is a lot of transactions – and an enormous amount of data. Identifying fraudulent transactions is no easy task, but it can help protect a company’s reputation, and avoid costly fines from regulators. To do that, large organizations often work with auditors at large professional services firms like KPMG, which specializes in this type of work. With such large and complex data sets, automation is key to efficiency. And Master of Management Analytics students have been working with the Big 4 accounting firm to apply analytics techniques to detecting anomalies in these data sets – and helping to identify suspicious transactions.

Public Sector-Provincial Govt
Communications & Media Buying

Public Media Topic Modeling & Media Channel Optimization

Governments represent the voters who elected them – but the halls of power can be pretty far removed from the everyday experiences of ordinary people. Topic modelling can help bridge this gap, and Master of Management Analytics have used the technique to help the Government of Ontario understand what their voters care about most. Topic modelling analyzes a set of textual document to search for specific topics, and how frequently they are being discussed. Governments can use that information to shape communications strategies, and ensure they are focused what people care about the most.

Retail: Consumer Goods
Digital Retail: Beauty

Product Recommendation & Bundling Engine

Loblaws began as a single grocery store in Toronto, but it grew in to a retail giant with stores across the country. Today, Loblaws is Canada’s largest retail chain by revenue, and it sells a lot more than groceries. The company has branched out in to clothing, household items, pharmacy, and beauty products, and its PC Optimum loyalty rewards program is one way the company nudges its customers to buy additional products from the company. Master of Management Analytics students have worked with Loblaws to develop a product recommendation and bundling engine that will help them identify which products would complement other purchases.