Three profs suggest nine good business reads
If you’ve wanted to catch up on some business reading and will actually have time over the holiday season, here are some suggestions from three Canadian business professors.
… Jui Ramaprasad, Assistant Professor, Information Systems, Desautels Faculty of Management, McGill University
The Long Tail by Chris Anderson
This book talks about how tech is shifting the conventional wisdom that the hits matter in terms of what makes money. There are a huge variety of products available on the market now and, thanks to technology, we can easily find these products. Now, even niche products that aren’t super popular can make money and are important to our economy.
Read full article: The Globe and Mail, December 17, 2012