Managing online persona key to success

‘If you’re not online, do you even exist?” asks Leigh Gauthier, director of careers for full-time MBA students at the Rotman School of Management. The rhetorical question helps shape the way she guides students branding and positioning themselves for successful job searches at the end of their studies.

Catherine Awad, senior advisor for MBA career management at the Desautels Faculty of Management, agrees that social media are a crucial part of the job-search process for students and new graduates.

“Managing online networks and presence is going to be an integral part of internships as well as full- time employment, and we make sure students know this,” she says.

Read full article: Financial Post, November 26, 2012