Ernan Haruvy
Cleghorn Faculty Scholar

Ph.D., Economics, University of Texas at Austin, May 1999
Econometrics & Statistics
Predictive Analytics
Marketing Strategy
Marketing Research
Consumer Behavior
Ernan Haruvy is a full professor of marketing at McGill University, Desautels Faculty of Management. He is an associate editor at Management Science and Senior Editor at Production and Operation Management.
He earned his Ph.D. is in economics in 1999 from the University of Texas at Austin, under the supervision of Professor Dale O. Stahl, with concentrations in game theory and econometrics, and specialties in behavioral and experimental economics.
Much of his teaching in the past 20 years has revolved around predictive analytics, consumer analytics, and business intelligence. He has been involved in numerous corporate-student engagements, including in works with Texas Instruments, Conagra, Domino's Pizza, and others.
He completed his post-doctoral work at Harvard University under Nobel laureate Alvin Roth, where he worked on applying behavioral economics insights to market design. He spent one year at the Technion in Israel and collaborated with (and trained by) Professor Ido Erev on business applications of learning theory. He joined the University of Texas at Dallas in 2001 and McGill University in 2020.
He works on applying behavioral models, using experimental methods, data analysis, and economic theory, to improve the design of markets, including applications in auctions, supply-chain bargaining, procurement, electronic commerce, sponsored search, and software markets.
He has published well-known articles on many concepts including pioneering works on Level-k theory, economic models of human behavior, including altruism, fairness, reciprocity, social norms, bounded rationality, learning, and reputation. He has also written well-known articles on asset markets, auctions, procurement, and channels. Particularly notable is his research on field experiments in auctions and fundraising, where he and Professor Peter Popkowksi Leszczyc use the research platform of CampusAuctionMarket.com to design and test new auction formats with real bidders, including auctions with portioned pricing, bundle pricing, all pay auctions, different donation percentages, different enforcement mechanisms, and auctions with social media components. The two also collaborate on field experiments in fundraising.
He is active in multiple disciplines including marketing, psychology experimental and behavioral economics, finance, and operations management. He publishes in various disciplines with publications in journals such as American Economic Review, Marketing Science, Journal of Marketing, Journal of Marketing Research and Journal of Finance.
Economic Decision Making
Consumer Decision making
Laboratory and Field Experiments
Experimental and Behavioral Economics
Learning, bounded rationality, and social behavior
Nonprofit marketing, fundraising, charity, and corporate social responsibility
Marketing and Consumer Analytics
Markets and Market Design
Auctions and Procurement
Pricing and Valuations
Optimization
University of Texas at Austin
University of Texas at Dallas
Technion - Israel Institute of Technology
- Haruvy, E. and P.T.L. Popkowski Leszczyc (2023). Social Media and Non-Profit Fundraising: The Influence of Facebook Likes, Forthcoming European Journal of Marketing.
- Gonzalez-Arcos, C., C. Meath, P. Popkowski Leszczyc, E. Haruvy and J. An (2023), Fostering Sustainable Investments Through Micro-Investing Platforms, Forthcoming in Scientific Reports.
- Haruvy, E., Nia, M. H., Özer, Ö., & Şimşek, A. S. (2023). The Winner’s Curse in Dynamic Forecasting of Auction Data: Empirical Evidence from eBay. Manufacturing & Service Operations Management, 25(3), 1155-1175.
