Ernan Haruvy

Full Professor of Marketing, Director of the McGill Institute of Marketing
Academic title(s): 

Cleghorn Faculty Scholar

Ernan Haruvy
Contact Information
Email address: 
ernan.haruvy [at]
Alternate email address: 
haruvy [at]
nicoleta.anton [at]

Bronfman Building
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


Ph.D., Economics, University of Texas at Austin, May 1999

Teaching areas: 

Econometrics & Statistics

Predictive Analytics

Marketing Strategy

Marketing Research

Consumer Behavior

Building ID: 


Ernan Haruvy is a full professor of marketing at McGill University, Desautels Faculty of Management. He is Chief Editor of the Review of Marketing Science, an associate editor at Management Science, Senior Editor at Production and Operation Management, Associate Editor at the Journal of Behavioral and Experimental Economics, and Editorial Board Member at Marketing Science and the International Journal of Research in Marketing. 

He earned his Ph.D. is in economics in 1999 from the University of Texas at Austin, under the supervision of Professor Dale O. Stahl, with concentrations in game theory and econometrics, and specialties in behavioral and experimental economics.

Much of his teaching in the past 20 years has revolved around predictive analytics, consumer analytics, and business intelligence. He has been involved in numerous corporate-student engagements, including in works with Texas Instruments, Conagra, Domino's Pizza, and others. 

He completed his post-doctoral work at Harvard University under Nobel laureate Alvin Roth, where he worked on applying behavioral economics insights to market design. He spent one year at the Technion in Israel and collaborated with (and trained by) Professor Ido Erev on business applications of learning theory. He joined the University of Texas at Dallas in 2001 and McGill University in 2020. 

He works on applying behavioral models, using experimental methods, data analysis, and economic theory, to improve the design of markets, including applications in auctions, supply-chain bargaining, procurement, electronic commerce, sponsored search, and software markets.

He has published well-known articles on many concepts including pioneering works on Level-k theory, economic models of human behavior, including altruism, fairness, reciprocity, social norms, bounded rationality, learning, and reputation. He has also written well-known articles on asset markets, auctions, procurement, and channels. Particularly notable is his research on field experiments in auctions and fundraising, where he and Professor Peter Popkowksi Leszczyc use the research platform of to design and test new auction formats with real bidders, including auctions with portioned pricing, bundle pricing, all pay auctions, different donation percentages, different enforcement mechanisms, and auctions with social media components. The two also collaborate on field experiments in fundraising.

He is active in multiple disciplines including marketing, psychology experimental and behavioral economics, finance, and operations management. He publishes in various disciplines with publications in journals such as American Economic Review, Marketing Science, Journal of Marketing, Journal of Marketing Research and Journal of Finance. 



Economic Decision Making

Consumer Decision making

Laboratory and Field Experiments

Experimental and Behavioral Economics

Learning, bounded rationality, and social behavior

Nonprofit marketing, fundraising, charity, and corporate social responsibility

Marketing and Consumer Analytics

Markets and Market Design

Auctions and Procurement

Pricing and Valuations


Curriculum vitae: 
Tenured & Tenure Track
Research areas: 
Field Experiments
Law & Economics
Marketing Research Techniques & Survey Methodology
Models of Information & Learning
Online Advertising
Online Behavior
Operations-Marketing Interface
Optimization Under Uncertainty
Pricing & Revenue Management
Prosocial Behavior
Statistical Methodology
Selected publications: 


Zhang, Z., Haruvy, E. & Popkowski Leszczyc, P. (2021), On the reference point effect of reserve and Buy It Now prices, J. of Retailing, forthcoming.

Haruvy, E., Katok, E., V. Pavlov (2020). Bargaining Process and Channel Efficiency, Management Science 66(7), 2845-2860

Ariely, D., Gneezy, U., & Haruvy, E. (2018). Social norms and the price of zero. Journal of Consumer Psychology, 28(2), 180-191.

Haruvy. E. & Popkowski Leszczyc, P. (2018) A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions. Journal of Marketing: May 2018, Vol. 82, No. 3, pp. 124-141.

Awards, honours, and fellowships: 

2015 Best Working Paper Award at Behavioral Operations and Management Section of Informs, with E. Katok and V. Pavlov. 

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