Ernan Haruvy

Professor of Marketing
Academic title(s): 

Cleghorn Faculty Scholar

Ernan Haruvy
Contact Information
Email address: 
ernan.haruvy [at]
Alternate email address: 
haruvy [at]
darlene.fowler [at]

Bronfman Building
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


Ph.D., Economics, University of Texas at Austin, May 1999

Teaching areas: 

Econometrics & Statistics

Predictive Analytics

Marketing Strategy

Marketing Research

Consumer Behavior

Building ID: 


Ernan Haruvy is a full professor of marketing at McGill University, Desautels Faculty of Management. He is an associate editor at Management Science and Senior Editor at Production and Operation Management. 

He earned his Ph.D. is in economics in 1999 from the University of Texas at Austin, under the supervision of Professor Dale O. Stahl, with concentrations in game theory and econometrics, and specialties in behavioral and experimental economics.

Much of his teaching in the past 20 years has revolved around predictive analytics, consumer analytics, and business intelligence. He has been involved in numerous corporate-student engagements, including in works with Texas Instruments, Conagra, Domino's Pizza, and others. 

He completed his post-doctoral work at Harvard University under Nobel laureate Alvin Roth, where he worked on applying behavioral economics insights to market design. He spent one year at the Technion in Israel and collaborated with (and trained by) Professor Ido Erev on business applications of learning theory. He joined the University of Texas at Dallas in 2001 and McGill University in 2020. 

He works on applying behavioral models, using experimental methods, data analysis, and economic theory, to improve the design of markets, including applications in auctions, supply-chain bargaining, procurement, electronic commerce, sponsored search, and software markets.

He has published well-known articles on many concepts including pioneering works on Level-k theory, economic models of human behavior, including altruism, fairness, reciprocity, social norms, bounded rationality, learning, and reputation. He has also written well-known articles on asset markets, auctions, procurement, and channels. Particularly notable is his research on field experiments in auctions and fundraising, where he and Professor Peter Popkowksi Leszczyc use the research platform of to design and test new auction formats with real bidders, including auctions with portioned pricing, bundle pricing, all pay auctions, different donation percentages, different enforcement mechanisms, and auctions with social media components. The two also collaborate on field experiments in fundraising.

He is active in multiple disciplines including marketing, psychology experimental and behavioral economics, finance, and operations management. He publishes in various disciplines with publications in journals such as American Economic Review, Marketing Science, Journal of Marketing, Journal of Marketing Research and Journal of Finance.


Economic Decision Making

Consumer Decision making

Laboratory and Field Experiments

Experimental and Behavioral Economics

Learning, bounded rationality, and social behavior

Nonprofit marketing, fundraising, charity, and corporate social responsibility

Marketing and Consumer Analytics

Markets and Market Design

Auctions and Procurement

Pricing and Valuations


Curriculum vitae: 
Tenured & Tenure Track
Research areas: 
Field Experiments
Law & Economics
Marketing Research Techniques & Survey Methodology
Models of Information & Learning
Online Advertising
Online Behavior
Operations-Marketing Interface
Optimization Under Uncertainty
Pricing & Revenue Management
Prosocial Behavior
Statistical Methodology
Taught previously at: 

University of Texas at Austin

University of Texas at Dallas

Technion - Israel Institute of Technology

Selected publications: 
    1. Haruvy, E. E., & Popkowski Leszczyc, P. T. (2024). Social media and nonprofit fundraising: the influence of Facebook likes. European Journal of Marketing, 58(1), 33-65.
    2. Briesch, R., Haruvy, E., Voss, G. B., & Giraud Voss, Z. (2024). The countervailing effects of spatial competition in the performing arts: examining local versus traded market performance. Journal of Cultural Economics, 1-48. (shareable link:
    3. Gonzalez-Arcos, C., Meath, C., Leszczyc, P.P., Haruvy, E., and An, J. (2023). Fostering sustainable investments through micro-investing platforms. Nature: Scientific Reports 13, 21194.
    4. Haruvy, E., Nia, M. H., Özer, Ö., & Şimşek, A. S. (2023). The Winner’s Curse in Dynamic Forecasting of Auction Data: Empirical Evidence from eBay. Manufacturing & Service Operations Management, 25(3), 1155-1175.
    5. Haruvy, E., Heinrich, T., & Walker, M. J. (2022). Separating probability weighting and risk aversion in first-price auctions. Economics Letters, 221, 110891.
    6. Lim, B., Xie, Y., & Haruvy, E. (2022). The impact of mobile app adoption on physical and online channels. Journal of Retailing, 98(3), 453-470.
    7. Haruvy, E. and Y. Roth (2022), On the Impact of an Intermediary Agent in the Ultimatum Game, Games, 13(3), 43.
    8. Haruvy, E. and P.T.L. Popkowski Leszczyc (2022). A Study of Incentives in Charitable Fundraising, European Journal of Marketing, Vol. 56 (1), 283-317.
    9. Zhang, Z., Haruvy, E., & Leszczyc, P. T. P. (2022). On The Reference Point Effect of Reserve and Buy It Now Prices. Journal of Retailing, 98(2), 356-372.
    10. Haruvy, E., Lim, B. & Leszczyc, P.T.L.P. (2021) The effect of surcharge on price in online auctions. Electronic Commerce Research,
    11. Haruvy, E., Katok, E., V. Pavlov (2020). Bargaining Process and Channel Efficiency, Management Science 66(7), 2845-2860,
    12. Haruvy, Ernan, Peter Popkowski Leszczyc, Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Sherry Xin Li, John A. List, Yu Ma, and Yu Wang. (2020). "Fundraising design: key issues, unifying framework, and open puzzles." Marketing Letters 31, no. 4, 371-380. (shareable link:
    13. Haruvy, E. (2019) On the importance of relative payoffs in two-sided matching, Journal of Institutional and Theoretical Economics, 175(1), 58-85.
    14. Haruvy, E., Katok, E., Ma, Z., & Sethi, S. (2019). Relationship-specific investment and hold-up problems in supply chains: theory and experiments. Business Research, 12 (1), 45-74. (shareable link:
Book images: 
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