More from Demetrios Vakratsas' Recent Media Coverage

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Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?

Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales—and can even take away from a company’s bottom line.

Published: 31 Mar 2022

Desautels research reveals cross-media synergy

New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China.

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Published: 3 Feb 2020

5th Empirical and Theoretical Symposium for Canadian Marketing Strategy

“We are drowning in information and starving for knowledge”

On May 25, 2017, more than 60 marketing academics in Canada gathered together for the 5th Empirical and Theoretical Symposium for Canadian Marketing Strategy at the Desautels Faculty of Management to present research ideas, provide feedback, and share commentaries.

Published: 1 Jun 2017

Business schools heed the call for more data-literate graduates

Deloitte Analytics and other companies have been pushing Canadian universities for years to produce more data-literate graduates to fill their talent needs. Their efforts appear to be paying off, with business schools ramping up their offerings in data analytics. [...]

Published: 9 Jan 2017

When one degree just isn’t enough

In 2010, after graduating from McGill University in Montreal with an undergraduate degree in engineering, Shawn Errunza co-founded a biomedical device company whose software-based tools help rehabilitate victims of strokes and other injuries.

Published: 24 Mar 2016

Laundry & lattés: Hybrid spaces and beautiful business friendships

Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.

Published: 22 Sep 2014

Oprah Gives a Shout Out to David's Tea

Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.And all of this, at the low price of next-to-nothing.... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.

Published: 15 Apr 2013
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