More from Ashesh Mukherjee's Recent Media Coverage


The internet: A friend or a foe?

Online social networks have made it easier to stay in touch with friends and family, but a worrying factor is that they can easily become a “den of comparisons,” warns Professor Ashesh Mukherjee in his book The Internet Trap: Five Costs of Living Online.

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Published: 29 Jan 2019

When advertising gets socially active

Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.

Professor Ashesh Mukherjee joins BBC to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.

Published: 21 Jan 2019

The woes of living life on social media

As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of envy.

Published: 15 Jan 2019

The dark side of the web revolution

Professor Ashesh Mukherjee joins the Rotman School of Management to discuss learnings from his latest book, The Internet Trap, and outlines the five pitfalls of living online.

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Published: 28 Sep 2018

Taking stock of the good and the bad of living online

In his latest book, The Internet Trap, Desautels Professor Ashesh Mukherjee uses his latest research in consumer psychology to confirm what most of us already suspect: the Internet has changed our lives, and not always for the better.

Published: 1 May 2018

Thinking critically about the age of social media

Professor Ashesh Mukherjee appeared on Context with Lorna Dueck to talk about the pros and cons of social media.

Drawing from the findings in his new book, The Internet Trap: Five Costs of Living Online, he outlines some of the biggest drawbacks to social media use, which include the proliferation of fake news and feelings of inadequacy.

Published: 25 Apr 2018

Ashesh Mukherjee discusses “The Internet Trap” with Bertrand Cesvet, CEO of Sid Lee

April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Published: 19 Apr 2018

Is the Internet the devil’s workshop?

“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant today.

Our lives have been rewired by a new revolution in the form of the Internet, and it has not only brought the world more upon us; it could also be said we are too much with the world.

Published: 12 Mar 2018

Overcoming online shopping temptations this holiday season

In an article for The Globe and Mail, Desautels Professor Ashesh Mukherjee delves into the hidden costs of living online, which can include the temptation to overspend on holiday shopping.

Published: 7 Dec 2017

Ultimate Campus Celebrity: Professor Ashesh Mukherjee

It's a busy time for both students and professors as final exams and grades loom upon us. But this week, Her Campus McGill was lucky enough to get a hold of Desautels's renowned consumer behaviour professor and DJ for an interview - Professor Ashesh Mukherjee! 

Read full article: Her Campus, December 12, 2015

Published: 18 Dec 2015