YouTube 101: Class at McGill University Uses Video Site’s Creator Playbook to Teach Marketing


Most professors exhaust themselves trying to get their students off of social media. Andy Nulman (BCom'83), however, has designed his entire class around being on it.

In what’s believed to be the first syllabus of its kind, McGill University’s marketing and society class uses YouTube’s Creator Playbook as its sole course book. And, in lieu of a final exam, students will be evaluated on their launch of a unique channel on the video-sharing site.

... Eileen Chen, a bachelor of commerce student, described the McGill class as being a welcome break from learning theories “that seem so far removed from the real world.”

Read full article: Montreal Gazette, January 28, 2014