Untapped potential

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Published: 10Jun2021

Charles de Brabant, Executive Director of the Bensadoun School of Retail Management, provides insights on the $5 billion, Montreal-based luxury clothing retailer, SSENSE.

The company's success, he says, bodes well for the fashion industry in Montreal. It’s a chance for high-end retail brands to build into a niche group of customers yet unreached, particularly millennials with deep pockets.

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