As concert merchandise pop-ups become a standard feature of major music tours, Ariana Grande’s Montreal shop drew thousands of fans seeking exclusive items and a shared experience.
Siddhanth Mookerjee, marketing professor at Bensadoun School of Retail Management, explains that these limited-time stores help artists build anticipation while strengthening fan communities. By requiring appointments and offering exclusive products, brands satisfy consumers’ desire for both belonging and uniqueness.
The Bay Building on Saint Catherine Street is one of Montreal’s most iconic retail locations. But after the Hudson’s Bay Company dissolved in 2025, is future is unclear. One of the bidders for it is the Cree Nation Trust Fund. Called James Bay Eeyou Corporation, they’re partnering with JHD Real Estate on a $400 million bid that would transform the 134-year-old building into a mixed use development that includes commercial space, housing, a hotel development, and a heritage hub with an Indigenous cultural centre and a museum.
Montreal-based clothing retailer SSENSE has filed for creditor protection. As recently as 2021, the company was valued at US$4 billion. “For retailers, it’s been a double whammy,” the Bensadoun School of Retail Management’s Executive Director Charles de Brabant told the BBC. “Inflation squeezed consumers, and U.S. trade policy changes have made it for a difficult landscape for retailers.”
It has been one year since the Royalmount Mall opened its doors, with a goal of transforming luxury retail in Montreal. The gleaming concourses of the upscale shopping centre are often largely empty, but that isn’t necessarily a sign that Royalmount won’t do well in the long run, according to Charles de Brabant, the Executive Director of the Bensadoun School of Retail Management.
On August 29, the United States ended the de miminis exemption, a rule that had allowed small value shipments to cross the border without duties for decades. It’s already affecting some retailers in Canada. The Montreal-based luxury fashion retailer SSENSE filed for bankruptcy the same day the de minimis rule was changed, and cited the change as a reason that it did. As recently as 2021, the company was valued at $4 billion by Sequoia Capital, a U.S. venture capital firm.
For Quebec, small and medium sized enterprises (SMEs) are an engine of economic growth. Many SMEs have grown into prosperous companies, writes Bensadoun School in Retail Management student William Bernasconi in an article for the Conseil québecois du commerce de detail. But it’s important to consider failures as well as successes. And local businesses have often struggled to grow because of operational constraints, shifting consumer behaviour, and intense competition.
2024 was a rough year for retail in Canada, and 2025 doesn’t look much better, writes Charles de Brabant in Retail Insider. The Executive Director of the Bensadoun School of Retail Management noted that the combination of high interest rates and high inflation has taken a toll on consumer pocketbooks, and they are expected to focus on the basics this year. That plays well for mid-market brands.
Even as the venerable Hudson’s Bay Company liquidates its iconic department stores, some Canadian retailers are experiencing a renaissance. Quebec department store has been expanding, even as others struggle to stay in the black. But Trump’s tariffs are clouding the future for Canadian retailers.
Since U.S. President Donald Trump took office in January, frequent tariff threats have disrupted the economy. It is difficult to keep track of which products will be tariffed, when they will be tariffed, and how much they will be tariffed by. But Provigo stores in Quebec are taking steps that will help shoppers understand the factors that affect the price of their groceries. They are developing signage that will mark tariffed items with a “T” to explain price hikes.
Buying clothing, wearing it once or twice, and then returning it is not a new practice, but online shopping has amplified the issue. To stay competitive with e-commerce giants, retailers have had to simplify their return processes, making them more vulnerable to abuse. “Amazon puts pressure on speed of delivery and the customer always being right,” says Charles de Brabant, Executive Director of the Bensadoun School of Retail Management.
Christmas lights that glow softly through long winter nights are part of what makes the holiday season so atmospheric—but they can add to the ambiance any time of year. Some shopping districts are leaving their lights up for exactly that reason.
In January 2025, the Montreal-based retailer Frank and Oak filed for creditor protection for the second time in recent years. A company statement said it was to protect employees, assets and operations from creditor claims while exploring options to restructure. “The brand is not standing out in an environment where other brands have done well,” said Bensadoun School of Retail Management Executive Director Charles de Brabant in an interview with the Montreal Gazette.
A 2022 study by researchers at McGill Desautels revealed that when shoppers were offered a promotion that gave them a choice between a healthy snack and a pastry with their coffee, sales of healthy snacks increased by more than 1000%.
Congratulations to our winning teams of the Bensadoun School’s 2nd annual Retail Gen AI Hackathon.
We had 38 student teams register representing diverse faculties across McGill University. Over two days, 10 finalist teams hacked creative Gen AI solutions for our title sponsor ALDO Group.
Each team had an AWS mentor and access to support from IVADO Labs and DataSphere Lab team members.
AI has become an omnipresent topic of discussion in our daily lives, both professionally and personally. While much has been written on the challenges, risks, and pitfalls of AI (and the strong need to regulate its development and deployment carefully), it's also important to highlight its numerous benefits and positive impacts on society and the economy.
