Charles de Brabant

Vaudreuil-Soulanges entrepreneurs connect with BSRM researchers to learn retail best practices

Published: 20 April 2023

About sixty entrepreneurs from Vaudreuil-Soulanges region joined Desautels faculty and staff for a conference on best practices in retail.

Shift to shorter commercial leases creates niche for temporary pop-up activities

Published: 20 April 2023

E-commerce has made it possible to order almost anything online, but that has made it more challenging for brick-and-mortar retailers to attract shoppers and with more stores sitting vacant, some...

The novelty of celebrity collaborations can drive sales, build brands

Published: 6 July 2022

For years, paparazzi have been clicking candid shots of Justin Bieber cradling Tim Hortons coffee cups, but it still came as a surprise to see Biebs Brew become an official menu item at Canada’s...

Ultra-fast fashion company Shein has grown rapidly, but product quality could limit growth

Published: 18 May 2022

You might not know Shein’s brand, but chances are you’ve seen their clothing. The Chinese fast fashion company has quickly and quietly grown into an e-commerce giant. Shein targets young shoppers...

Online impulse buys have helped some cope with pandemic disruptions

Published: 23 March 2022

During lockdowns, access to luxury services was severely limited. Fine dining establishments were reduced to haute cuisine in take-out containers, and spas forced to close altogether. But some...

Turning a new leaf in the service industry

Published: 17 March 2022

Workers in the service industry have often endured low wages, few benefits, and poor treatment. The pandemic has changed what they are willing to accept, and employers can no longer afford to treat...

Retailers are hoping for better days ahead after Omicron

Published: 11 January 2022

In recent weeks, the highly transmissible Omicron variant has dampened once-sunny retail forecasts for 2022. But according to Charles de Brabant, Executive Director of the Bensadoun School of...

Holiday shopping will take creativity and patience this year

Published: 19 December 2021

Between historically high levels of demand and ongoing supply shortages, holiday shoppers will have to get creative with their gift-giving this year, says Charles de Brabant, Executive Director of...

Booming niche for luxury retail

Published: 1 December 2021

Sequoia Capital recently valued the luxury fashion e-commerce platform, Ssense, at $4.1 billion. Charles de Brabant, Executive Director of the Bensadoun School of Retail Management, attributes the...


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