Storytelling in luxury retail

Published: 14 December 2021

Earlier this fall, Master of Management in Retailing (MMR) students had the chance to hear from Lanita Layton, a luxury retail and brand consultant with over two decades of retail experience. Throughout the pandemic, Layton stood at the forefront of helping companies reimagine their brand stories to sustain loyal relationships with existing customers and expand their reach to new audiences.


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