McGill’s retail innovation lab tests “frictionless store” concept

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Published: 12Feb2021

Under the leadership of co-director Professor Maxime Cohen, McGill’s new retail innovation lab is experimenting with contactless shopping, a rising trend in retail innovation.

By downloading an app, shoppers can use QR codes to unlock store doors and pick up any items they want without having to check out in the store. Cohen joins Global News Morning Montreal to share more.

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