Luxury retailer embraces athleisure during pandemic 

Published: 27 May 2021

Menswear retailer Harry Rosen Inc. built its brand by dressing Canadian men in tailored designer suits, but the mass exodus from offices and boardrooms across the country during the pandemic sent demand spiraling downward. In response, Harry Rosen expanded its casual collections and made a foray into the male grooming and personal care product arena.

Anwar White, Program Director for the Master of Management in Retailing, weighs in on the luxury brand’s ongoing efforts to address shifting demand. 

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