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Updated: Thu, 07/18/2024 - 18:12

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News

Kanuk adapts jackets to milder winters, eyes international markets

Published: 21 May 2024

Kanuk jackets are made for Quebec winters—but Quebec winters aren’t as cold as they used to be. Bertrand Cesvet (BA’86, MBA’88) wants to make Kanuk jackets more versatile. Cesvet led a group of investors who recently bought the Montreal winter wear company from Champlain Financial, a private equity group. Cesvet shares with La Presse the company’s plans to sell jackets that are more suited to temperature fluctuation, making its products more appropriate for markets where it plans to expand, such as the United States.

 

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