The influence of social media

Published: 20 March 2018

The Globe and Mail recently featured the research of Desautels Professors Emmanuelle Vaast and Liette Lapointe that explored the power of social media to propel meaningful social movements.

Using the 2010 BP oil spill in the Gulf of Mexico as a case study, they analyzed the surge of Tweets that followed to illustrate how social media can effectively rally individuals around a shared cause.

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