How retailers can survive Montreal’s shift to red alert

Published: 7 October 2020

On September 30, 2020, Quebec announced that Montreal’s COVID alert system would be upgraded to red, with various businesses forced to close their doors for an initial 28-day period. If Quebec cannot get cases under control before then, businesses may be hit with extended closures.

“Hopefully small business owners will understand the importance of digitization and moving to the e-commerce world,” says Professor Maxime Cohen of the McGill Bensadoun School of Retail Management. “Several smaller businesses that still haven’t made the switch will unfortunately be hit quite hard.”

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