Benny Cohen, BCom’82 , President and CEO, KPI Digital Solutions & Lewise Hiltz, Head of Digital Marketing at KPI Digital Solutions
Thursday, March 1st, 2018
Guest Lectures in Customer Insights (MRKT 657) with Prof. Ash Mukherjee
Mr. Cohen & Ms. Hiltz guest lectured in Customer Insights with the MBA students here at McGill. Their presentation focused on the power of data but more importantly, how to analyze and effectively develop business solutions through proper use and understanding of data.