GSoft’s new onboarding platform aims to improve employee retention


Published: 3Oct2022
Simon De Baene
Karl Moore

Competition for top talent is fierce, and effective onboarding is key to employee retention. It is especially challenging to get this right in a digital-first environment. “If you miss your onboarding, there's a good chance that the person will leave much earlier than expected,” says Simon De Baene in an interview with Prof. Karl Moore for Forbes. De Baene is the co-founder and CEO of the software company GSoft, which produces software like Softstart, an onboarding solution that’s meant to smoothen the process. “It's a matter of being more intentional and bringing all the structure that makes the experience more natural, flawless, and engaging.”

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