Goodbye sales funnel, hello social media

Published: 13 April 2011

Professor Karl Moore of the Desautels Faculty of Management at McGill University, speaks to Brian Fetherstonhaugh who is the chairman CEO of OgilvyOne Worldwide which is the online medium, new media part, of Ogilvy & Mathers, one of the great advertising firm in the world.

Read full transcript: The Globe and Mail, April 13, 2011


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