Dubé to World Health Summit: More collaboration needed to tackle non-communicable diseases


Addressing the World Health Summit in Berlin in October, Professor Laurette Dubé warned that the current dominant approach to combating an exploding global epidemic of diabetes and heart disease is too narrowly focused to succeed.

Dubé, a professor of marketing in the Desautels Faculty of Management and a prominent obesity researcher, argued that in place of the current approach, which depends heavily on medical treatment, government regulation and education, the world must shift to a behavior-change approach that enlists deep collaboration from the commercial sector, neuroscience and grass-roots organizations.

Read full article: McGill Reporter, November 27, 2012