Desautels alumna mixes dance and brand strategy

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In an interview for Flare Magazine, Toronto-based Shereen Ladha (BCom’10) talks about finding success both as a brand strategist and as a busy Bollywood dancer in movies, Netflix shows, on Canada’s Got Talent and since 2014, on her own YouTube channel.

Ms Ladha says that the moment she realized that she could indeed balance her day job and her side hustle was when she left work late one night to go to a video shoot for which she’d hired dancers. She worked through the stress, and the video ended up going viral.

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