Marketing Science is an Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed) and the premier journal focusing on empirical and theoretical quantitative research in marketing.
2021
2018
| Michelle Y. Lu and Jiwoong Shin, "A Model of Two-sided Costly Communication for Building New Product Category Demand," Marketing Science, Vol. 37, No. 3, 2018, pp. 382-402. |
| Kosuke Uetake and Nathan Yang, "Inspiration from the 'Biggest Loser': Social Interactions in a Weight Loss Program," Marketing Science, Forthcoming. |
2013
| Mehmet Gumus, Saibal Ray and Shuya Yin, "Channel Returns Policies Between Channel Partners for Durable Products with Used Goods," Marketing Science, Vol. 32, No. 4, 2013, pp. 622-643. |
