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Myung-Soo Jo

Title: 
Associate Professor, Marketing
Contact Information
Phone: 
514-398-4780
Fax number: 
Email address: 
myung-soo [dot] jo [at] mcgill [dot] ca
Alternate email address: 
kathi [dot] murphy [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

PhD, Marketing, University of Colorado, Boulder, USA
MSc, Strategic Management, University of Illinois, Urbana-Champaign, USA
MBA, Marketing and International Business, University of Michigan, Ann Arbor, USA
BCom, Hankuk University of Foreign Studies, South Korea

Area(s): 
Marketing
Office: 
325
Biography: 

Professor Jo teaches Management in Global Context and Marketing Research. His research interests include international marketing and cross-cultural consumer behaviors, particularly comparisons between Western and Eastern countries including China, Japan, and Korea.

Courses: 

BUSA 356 Management in Global Context 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

MRKT 451 Marketing Research 3 Credits
    Offered in the:
  • Fall
  • Winter
  • Summer

Research areas: 
Cross-cultural Consumer Behaviors
International Marketing
Selected publications: 

Papers in Peer-Reviewed Journals

Jo, Myung-Soo and Chang Soo Kim (2013), “Can Experiences with a Country's Foods Improve Images of that Country?” Journal of Global Marketing, forthcoming.

Kim, Chang Soo and Myung-Soo Jo (2013),“Differences in Reactions to Sales Promotions Superior or Inferior to Your Product?” Asia Marketing Journal, vol. 15, No.2, July, 99-116.

Jo, Myung-Soo (2007), " Should A Quality Sub-brand Be Located Before or After the Parent Brand -- An Application of Composite Concept Theory," Journal of the Academy of Marketing Science, vol. 35, No. 2, 184-196.

Jo, Myung-Soo and Emine Sariogllu (2007), “Cross-Cultural Differences of Price-Perceived Quality Relationships,” Journal of International Consumer Marketing, vol. 19, No.4, 59-74.

Jo, Myung-Soo (2005), “Why Country-of-origin Effects Vary in Consumers’ Quality Evaluation: A Theoretical Explanation and Implications for Country-of-origin Management,” Journal of Global Marketing, 19(1), 5-25.

Jo, Myung-Soo, Kent Nakamto, and James E. Nelson (2003), "The Shielding Effects of Brand Image Against Lower Quality Countries-of-origin in Global Manufacturing," Journal of Business Research, 56, 637-646.

Jo, Myung-Soo (2000), "Controlling Social Desirability Bias Via Method Factors of Direct and Indirect Questioning in Structural Equation Models," Psychology and Marketing, 17:2, 137-148.

Jo, Myung-Soo (1998), "Contingency and Contextual Issues of Ethnocentrism-Pitched Advertisements: A Cross-National Comparison," International Marketing Review, 15:6, 447-457.          

Jo, Myung-Soo, James E. Nelson, and Pamela Kiecker (1997), "A Model for Controlling Social Desirability Bias by Direct and Indirect Questioning," Marketing Letters, 8:4 (October), 429-437.

Books and Edited Volumes

 

Chapters in Books

 

Awards, honours, and fellowships: 

Awards

 

Fellowships

 

Grants

2008-2010: Korea Foundation: “Cultural Impacts on ‘Made in Korea’ Images,” Advanced Research Grant, Korea Foundation, Seoul, Korea