Home

Myung-Soo Jo

Title: 
Associate Professor, Marketing
Myung-Soo Jo
Contact Information
Phone: 
514-398-4780
Email address: 
myung-soo.jo [at] mcgill.ca
Alternate email address: 
darlene.fowler [at] mcgill.ca
Address: 

Bronfman Building [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Degree(s): 

PhD, Marketing, University of Colorado, Boulder, USA
MSc, Strategic Management, University of Illinois, Urbana-Champaign, USA
MBA, Marketing and International Business, University of Michigan, Ann Arbor, USA
BCom, Hankuk University of Foreign Studies, South Korea

Area(s): 
Marketing
Office: 
325
Biography: 

Professor Jo teaches Management in Global Context and Marketing Research. His research interests include international marketing and cross-cultural consumer behaviors, particularly comparisons between Western and Eastern countries including China, Japan, and Korea.

Courses: 

BUSA 356. Management in Global Context.

Credits: 3
Offered by: Management (Desautels Faculty Management)
Terms offered: Summer 2025
View offerings for Summer 2025 in Visual Schedule Builder.

Description

Contemporary issues in international management illustrating unique challenges faced in IB, including legal and political foundations of international management, cross-cultural awareness, global mindset, global leadership, building effective international workforce and operations.
  • This optional course is part of the Brazil Study Abroad Program which has a fee of $3,134.32 which includes a 12 day trip to Brazil for company visits and classes. The fee includes accommodation in Brazil, breakfasts, local course related transportation, as well as instructor costs.
  • Corequisite: MGCR 382

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

Launch Visual Schedule Builder

MRKT 451. Marketing Research.

Credits: 3
Offered by: Management (Desautels Faculty Management)
This course is not offered this catalogue year.

Description

Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
  • Corequisite: MGCR 272
  • Prerequisite (Continuing Education): MGCR 273
  • Prerequisites: MGCR 352 and MGCR 271

Most students use Visual Schedule Builder (VSB) to organize their schedules. VSB helps you plan class schedules, travel time, and more.

Launch Visual Schedule Builder

Group: 
Faculty
Tenured & Tenure Track
Research areas: 
Cross-cultural Consumer Behaviors
International Marketing
Selected publications: 

Papers in Peer-Reviewed Journals

Jo, Myung-Soo and Chang Soo Kim (2013), “Can Experiences with a Country's Foods Improve Images of that Country?” Journal of Global Marketing, forthcoming.

Kim, Chang Soo and Myung-Soo Jo (2013),“Differences in Reactions to Sales Promotions Superior or Inferior to Your Product?” Asia Marketing Journal, vol. 15, No.2, July, 99-116.

Jo, Myung-Soo (2007), " Should A Quality Sub-brand Be Located Before or After the Parent Brand -- An Application of Composite Concept Theory," Journal of the Academy of Marketing Science, vol. 35, No. 2, 184-196.

Jo, Myung-Soo and Emine Sariogllu (2007), “Cross-Cultural Differences of Price-Perceived Quality Relationships,” Journal of International Consumer Marketing, vol. 19, No.4, 59-74.

Jo, Myung-Soo (2005), “Why Country-of-origin Effects Vary in Consumers’ Quality Evaluation: A Theoretical Explanation and Implications for Country-of-origin Management,” Journal of Global Marketing, 19(1), 5-25.

Jo, Myung-Soo, Kent Nakamto, and James E. Nelson (2003), "The Shielding Effects of Brand Image Against Lower Quality Countries-of-origin in Global Manufacturing," Journal of Business Research, 56, 637-646.

Jo, Myung-Soo (2000), "Controlling Social Desirability Bias Via Method Factors of Direct and Indirect Questioning in Structural Equation Models," Psychology and Marketing, 17:2, 137-148.

Jo, Myung-Soo (1998), "Contingency and Contextual Issues of Ethnocentrism-Pitched Advertisements: A Cross-National Comparison," International Marketing Review, 15:6, 447-457.          

Jo, Myung-Soo, James E. Nelson, and Pamela Kiecker (1997), "A Model for Controlling Social Desirability Bias by Direct and Indirect Questioning," Marketing Letters, 8:4 (October), 429-437.

Books and Edited Volumes

 

Chapters in Books

 

Awards, honours, and fellowships: 

Awards

 

Fellowships

 

Grants

2008-2010: Korea Foundation: “Cultural Impacts on ‘Made in Korea’ Images,” Advanced Research Grant, Korea Foundation, Seoul, Korea

Back to top