YouTube 101: Class at McGill University Uses Video Site’s Creator Playbook to Teach Marketing
Most professors exhaust themselves trying to get their students off of social media. Andy Nulman (BCom'83), however, has designed his entire class around being on it.
McGill Cancer Auction raised close to $30,000 for Cancer Society
The McGill Cancer Auction Committee, co-chaired by Rosalie Lesser & Lindsay Lubov, had a record-breaking year after its event on Friday, raising close to $30,000 for the Canadian Cancer Society. This year's auction items included flight tickets, spa gift certificates and Igloofest passes.
Desautels BCom Team Wins 2014 National Investment Banking Competition
BCom students Nicholas Bigelow, Ivan Di, Mak Dorić, and Emily Ren have triumphed over 250 teams from across North America to win the 2014 National Investment Banking Competition (NIBC) held in Vancouver from January 7-9.
Pay it Forward Initiative Puts Smiles on Hundreds of Faces
Over the years, the end of final exams has inspired any number of spontaneous displays of pure happiness, including high fives, chest bumping and uncontrollable giggling. But what was up with the 100 or so students boogying in the streets at the crossroads on lower campus on Tuesday, Dec. 3 – two days before finals kicked off?
Desautels BCom Students Take Two 1st Place Podiums at UPorto ICC 2013
A Desautels undergraduate student case team composed of Brooke Freeman, Shonezi Noor, Katan Patel and Jeremy Singer not only took 1st place in the preliminary case but also placed 1st overall in the main case at the UPorto ICC 2013 hosted by the University of Porto from October 21 to 25, 2013. This was the first international case competition held in Portugal.
New Internet Start-Up Hypejar Uses Social Media to Accurately Forecast Demand for Future Products
An online social platform that accurately forecasts future sales of new products has won first place at the Desautels Faculty of Management’s entrepreneurial competition, the Dobson Cup.
What The Younger Generation Wants At Work - With OgilvyOne CEO Brian Fetherstonhaugh
One of the youngest and with-it industries is advertising and no where more so than the new media side. One of the smarest people I know is Brian Fetherstonhaugh (BCom'79), who is the CEO of OgilvyOne, the new media part of Ogilvy, the great advertising company. So it quite interesting to talk to Brian about the younger generation and how it likes to be worked with, he has got many on his staff. Over to Brian.
Talking Management with Karl Moore: Want to Keep Younger Employees? You've Got to Play by Their Rules
Professor Karl Moore of the Desautels Faculty of Management at McGill University speaks to Brian Fetherstonhaugh (BCom'79), CEO and Chairman of OgilvyOne in New York City.
Read full transcript: The Globe and Mail, April 23, 2013
Oprah Gives a Shout Out to David's Tea
Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.And all of this, at the low price of next-to-nothing.... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.
Canadian Business Students Visit St. Petersburg
Last weekend St. Petersburg hosted a group of 37 business students and alumni from McGill University, Montreal, Canada, as part of the institution’s “Hot Cities” initiative.
… Speaking to the St Petersburg Times, trip leader Dr. Karl Moore, a lecturer in business leadership and strategy at McGill’s world-renowned Desautels Faculty of Management, explained that this trip was a chance for students to experience the global business environment first-hand.
KPMG Announces winners of the 2013 National Competition
McGill University Desautels Faculty of Management students Jean Vianney Cordeiro, David Gao, Shirley Xu Wang and their team have won the 2013 National Ace the Case competition on March 2. Jean Vianney, David and Shirley’s team had earned the opportunity to represent Canada at the 2013 KPMG International Case Competition (KICC) in Madrid, Spain, coming up on April 2-5.
BCom students make it to the finals at the Marshall International Case Competition 2013
A McGill Desautels case team made it to the finals at the Marshall International Case Competition (MICC) hosted by the University of Southern California (USC). This team of four BCom students, composed of Alexia Belisle, Frederick Dubé Fortier, Simon Hudson and Charlotte Lucas, placed top 6 out of 30 competing universities at this year’s competition which took place from February 12 to 17, 2013.
Entertainment Management Conference Takes Desautels by Storm
Desautels’ Bronfman building opened its doors to the unique and competitive world of the entertainment industry by hosting the first Entertainment Management Conference (EMC) from February 1st to 2nd.
Desautels BCom Students Won KPMG’s Ace the Case Local Competition
BCom students Jean Vianney Cordeiro, David Gao and Shirley Xu Wang recently won the KPMG’s Ace the Case Local Competition. On March 2, Jean Vianney, David, Shirley Xu and their team will represent the KPMG Montreal office at the 2013 National Ace the Case competition, via video conference. The winners of the National Competition will go on to represent Canada at the International level in Madrid, Spain in April.
A peek inside the marketing process
MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.
