Professor Khern-am-nuai awarded funding to help retailers predict surge demands

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Published: 29May2020

McGill University has awarded Professor Warut Khern-am-nuai with MI4 Emergency COVID-19 Research Funding to examine social media data to help retailers identify panic buying behavior during the pandemic.

This one-year project will help retailers identify surge demand early so that they can better distribute essential products like hand sanitizer and toilet paper for the benefit of both retailers and consumers.

Data acquired in this project will be available in Professor Juan Serpa’s data repository monitoring COVID-19’s impact on business.

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