IT teams can bring insights into how best to deploy AI

Business leaders understand that AI has the power to generate tremendous value, but it is IT teams that have a deeper understanding of the underlying processes and what’s going on behind the scenes. “They better understand the potential dangers and pitfalls,” says Maxime Cohen, Professor of Retail and Operational Management and Director of Research at the Bensadoun School of Retail Management. And because AI needs significant human oversight, they need to be involved in its ideation and deployment. “AI can be seen as the copilot that helps humans perform better, but at the end of the day, human validation has to be part of the tool.”